Melissa Silva
Melissa Silva is a Senior Marketing Manager at Arizent, where she leads marketing strategy for American Banker's portfolio of industry-leading conferences, including DIGITAL BANKING, THE MOST POWERFUL WOMEN IN BANKING™ and SMALL BIZ BANKING. She specializes in driving event registration, optimizing integrated campaigns and delivering targeted messaging that resonates with financial services professionals.
With over a decade of experience in B2B marketing, Melissa brings a strategic, results-driven mindset to every campaign—blending creative storytelling with data-backed decision-making.
Melissa holds a B.A. in Journalism and is known for her collaborative approach and commitment to elevating each attendee and sponsor experience through thoughtful, personalized outreach.
With over a decade of experience in B2B marketing, Melissa brings a strategic, results-driven mindset to every campaign—blending creative storytelling with data-backed decision-making.
Melissa holds a B.A. in Journalism and is known for her collaborative approach and commitment to elevating each attendee and sponsor experience through thoughtful, personalized outreach.