Global confidence improved significantly in the third quarter of the year among accountants, despite fears of a prolonged economic recession amid the novel coronavirus pandemic, according to a survey of members of the Association of Chartered Certified Accountants and the Institute of Management Accountants.
The ACCA and IMA’s latest "Global Economic Conditions Survey," released Tuesday, indicated a global recovery through the second half of the year after an unprecedented collapse in economic activity during the first half. However, while there are signs of an economic expansion late this year, the poll also showed increasing expectations that significant economic recovery will be pushed into 2021.
Brian Hart is founder and president of Flackable, an award-winning public relations agency representing financial and professional services brands nationwide. The agency, which he bootstrapped in 2014 at the age of 27, guides growth-driven brands to new levels of credibility, authority and influence through its innovative, integrated approach to public relations. His professional recognition includes Bulldog Reporter‘s 2021 Silver PR Star Under 40, PRNEWS’ 2020 Agency Elite Top 100, Irish America Magazine’s 2019, 2018 & 2017 Business 100, PRNEWS’ 2017 Rising PR Stars 30 & Under, Lehigh Valley Business’s 2016 Forty Under 40 and Adweek’s 2015 PR Industry 30 Under 30.
In 2020, Brian developed an industry-first client portal and automated campaign status reporting system, a platform delivering unprecedented campaign clarity, transparency and accountability. He leads and mentors a growing team of top public relations talent who routinely land Flackable’s clients in top news outlets including The Wall Street Journal, CNBC, Fox Business, Bloomberg, Forbes, Barron’s, US News & World Report, The Associated Press, Reuters and various industry trade press.
Brian is a Temple University graduate with a B.A. in Strategic Communication and a Political Science minor. He began his career as a licensed life and health insurance professional at a broad-based financial services firm in King of Prussia, PA. Prior to founding Flackable, Brian represented a number of leading financial services firms at a public relations agency in New York City and New Jersey.
Arun serves as Deloitte’s Global Leader of Insurance Technologies, with a focus on building, enhancing, and delivering Deloitte’s technology capabilities to the insurance marketplace. In addition to his global responsibilities, Arun is a leader within Deloitte’s U.S. Digital practice and utilizes his 25 years of experience to lead and to deliver technology and strategy consulting services. He has hands-on experience across banking, securities, and insurance, as well as other industries, enabling him to provide clients with insights from IT organizations across the maturity spectrum.
Roger Shedlin is the president and CEO of WINFertility.
Activity indicators such as orders, capital spending and employment all rebounded somewhat from the low points seen in the Q2 survey. The global orders balance recovered by nine points in the third quarter, signalling a modest turnaround. Other indicators, such as concern that customers and suppliers could go out of business, also improved a bit from the extreme levels seen in the second quarter.
“The nature and prolonged duration of the COVID-19 shock means that it is likely to result in permanent changes to the structure and potential growth rates of economies,” said IMA vice president of research and policy Raef Lawson in a statement. “Higher private sector savings may be one outcome: households and companies limit consumption and investment respectively as they remain cautious in the face of extreme uncertainty. This suggests that the public sector may have to run significant fiscal deficits for some time in order to support overall demand. For now, at least mounting public sector debt can be sustained since interest rates are exceptionally low.”
Confidence in Q3 recovered strongly to a three-and-a-half-year high as the deep pessimism caused by lockdowns lifted in most regions. North America appeared to be the most optimistic region surveyed, while South Asia had the largest proportion of respondents not anticipating recovery until next year.
In North America, the orders balance recovered significantly in the third quarter, according to the report, but remains at a record low level,
The report found that confidence in the third quarter recovered strongly to a 3 1/2-year high as the deep gloom caused by lockdowns lifted in most regions; North America is the most optimistic, while South Asia has the greatest proportion of respondents not expecting recovery until next year.
In North America, the report found that the order balance recovered significantly in the third quarter but remains at a record low level, with the exception of the previous quarter. In addition, the increase in confidence this quarter was the biggest quarter-to-quarter increase in the history of the survey, reflecting the turnaround in the economic outlook between June and September.
Overall, results for the North American region are consistent with a reasonably strong recovery in the second half of the year. The second quarter saw some record quarterly falls in gross domestic product, including 9.1 percent in the U.S. The current forecast for quarter on quarter GDP in the third quarter is around 7 percent in the U.S.
Expectations of substantial economic recovery have shifted toward later in 2021 over the past three months, including above 50 percent in North America. Responses to this question indicate the realization that the economic damage caused by the pandemic and the restrictions associated with it are likely to persist well into 2021.
The survey indicated a clear regional pattern, with the strongest access to finance seen in the developed markets of North America and Europe, and the weakest in emerging markets. This did not change between the June and September surveys.
The momentum of the recovery is already showing signs of fading, however. “More generally the continued prevalence of the virus means that social distancing rules and other containment measures will persist for the foreseeable future,” said Warner Johnston, head of ACCA USA, in a statement. “This will adversely affect consumer demand in particular areas. Most economic shocks do not result in permanent changes in economic behavior. But the COVID-19 shock is likely to be different: it already has lasted for the first three quarters of 2020 and will do so well into 2021. This, and the nature and scale of the economic impact, means that permanent changes to the structure of economies are inevitable.”
