Financial satisfaction of people in the U.S. rebounded strongly in the third quarter of the year, according to a new survey by the American Institute of CPAs, reversing the lows in the second quarter in the midst of the recession brought on by the novel coronavirus pandemic.
The AICPA’s Q3 2020 Personal Financial Satisfaction Index measured 33.1, representing a whopping 99 percent (16.5 point) increase from the previous quarter. That’s the biggest quarterly increase in the 27-year history of the PFSi, and a complete turnaround from the second quarter, when the index had its largest ever quarterly drop.
Nenshad Bardoliwalla is a co-founder and vice president at Paxata. He is the lead author of "Driven to Perform: Risk-Aware Performance Management From Strategy Through Execution." Nenshad co-founded Tidemark Systems Inc. where he drove the market, product and technology efforts for their next-generation analytic applications built for the cloud. He formerly served as vice president for product management, product development and technology at SAP where he helped to craft the business analytics vision, strategy and roadmap leading to the acquisitions of Pilot Software, OutlookSoft, and Business Objects. Prior to SAP, he helped launch Hyperion System 9 while at Hyperion Solutions. Nenshad began his career at Siebel Systems working on Siebel Analytics.
John Swigart is responsible for overseeing all aspects of Pie since its establishment in 2017. He started his career in the Financial Institutions Group at A.T. Kearney and later worked at Swiss Re in their U.S. Reinsurance business and global Capital Partners divisions. Subsequently, John served on the Esurance executive team for 13 years and was the company’s first Chief Marketing Officer. Most recently, he served as the Chief Marketing Officer for RapidAdvance, a non-bank small business lender that is part of the Quicken Loans family. John holds a B.A. in Economics from Haverford College.
The PFSi is built around various factors, including the labor market. The gains can be mainly attributed to improvements in job openings per capita and underemployment. Those had the biggest impact on increasing the overall PFSi. The biggest factor driving the quarter-over-quarter rally was a 35 percent (37 point) decrease in underemployment. A decrease in underemployment improves overall financial satisfaction in the index. While there was an improvement in underemployment in the third quarter from Q2’s record high, it’s still 117 percent above its level a year ago. For the second consecutive quarter, underemployment is still the biggest negative contributor to the average American’s personal financial satisfaction. The Q3 underemployment level reflects data measured through the middle of September.
“As Americans continue to navigate the economic impact of the COVID-19 pandemic, it is important to remember that the fundamentals of financial planning haven’t changed,” said AICPA PFS Credential Committee chair Dave Stolz in a statement Thursday. “Though the stock market’s record performance is encouraging, 2020 has served as a reminder of the volatile nature of markets. As the impact of COVID-19 continues to play out across the country, investors should weigh their risk tolerance and ensure they have ample cash on hand. Further, a tax-efficient financial plan that includes a diversified portfolio can give confidence that long-term financial goals will remain within reach through this period of extreme uncertainty.”
The coronavirus put millions out of work, prompting job openings per capita to show a record plummet earlier this year. In the third quarter, job openings started to recover, climbing 37 percent (20 points) compared to Q2. That factor is now only 10 percent below its measurement a year ago before the pandemic. The Q3 index comes from July data from the U.S. Bureau of Labor Statistics.

