Financial satisfaction of people in the U.S. rebounded strongly in the third quarter of the year, according to a new survey by the American Institute of CPAs, reversing the lows in the second quarter in the midst of the recession brought on by the novel coronavirus pandemic.
The AICPA’s Q3 2020 Personal Financial Satisfaction Index measured 33.1, representing a whopping 99 percent (16.5 point) increase from the previous quarter. That’s the biggest quarterly increase in the 27-year history of the PFSi, and a complete turnaround from the second quarter, when the index had its largest ever quarterly drop.
Jonathan is the CEO of Diyotta, a technology company that provides software for orchestrating and automating the movement and integration of Big Data on Hadoop, MPP and NoSQL platforms. He has over thirty years of experience with Business Intelligence, Data Warehousing, Data Integration and Information Management solutions. He has held various executive leadership positions with several leading Business Intelligence companies beginning with BASE Consulting Group (BASE), which he co-founded in 1994. In 2003, BASE merged with Knightsbridge Solutions and Jonathan became a member of the executive management team and board member. In 2006, Knightsbridge Solutions was acquired by Hewlett-Packard to become their Information Management Practice. Jonathan has been a columnist for Information Management magazine, a faculty member of The Data Warehousing Institute and a lecturer at the University of California, Berkeley Extension and Santa Clara University. He can be reached at jwu@diyotta.com.
Alyssa Titche is an associate with Foley & Lardner LLP. She is a member of the Business Litigation & Dispute Resolution Practice.
Aizawa is a special counsel and business lawyer at Foley & Lardner LLP where she focuses her practice on employee benefits, including health and welfare plans, pension plans and executive deferred compensation 457 plans for tax exempt and governmental employers.
The PFSi is built around various factors, including the labor market. The gains can be mainly attributed to improvements in job openings per capita and underemployment. Those had the biggest impact on increasing the overall PFSi. The biggest factor driving the quarter-over-quarter rally was a 35 percent (37 point) decrease in underemployment. A decrease in underemployment improves overall financial satisfaction in the index. While there was an improvement in underemployment in the third quarter from Q2’s record high, it’s still 117 percent above its level a year ago. For the second consecutive quarter, underemployment is still the biggest negative contributor to the average American’s personal financial satisfaction. The Q3 underemployment level reflects data measured through the middle of September.
“As Americans continue to navigate the economic impact of the COVID-19 pandemic, it is important to remember that the fundamentals of financial planning haven’t changed,” said AICPA PFS Credential Committee chair Dave Stolz in a statement Thursday. “Though the stock market’s record performance is encouraging, 2020 has served as a reminder of the volatile nature of markets. As the impact of COVID-19 continues to play out across the country, investors should weigh their risk tolerance and ensure they have ample cash on hand. Further, a tax-efficient financial plan that includes a diversified portfolio can give confidence that long-term financial goals will remain within reach through this period of extreme uncertainty.”
The coronavirus put millions out of work, prompting job openings per capita to show a record plummet earlier this year. In the third quarter, job openings started to recover, climbing 37 percent (20 points) compared to Q2. That factor is now only 10 percent below its measurement a year ago before the pandemic. The Q3 index comes from July data from the U.S. Bureau of Labor Statistics.

