Financial satisfaction of people in the U.S. rebounded strongly in the third quarter of the year, according to a new survey by the American Institute of CPAs, reversing the lows in the second quarter in the midst of the recession brought on by the novel coronavirus pandemic.
The AICPA’s Q3 2020 Personal Financial Satisfaction Index measured 33.1, representing a whopping 99 percent (16.5 point) increase from the previous quarter. That’s the biggest quarterly increase in the 27-year history of the PFSi, and a complete turnaround from the second quarter, when the index had its largest ever quarterly drop.
James Ward is the managing partner of Ward PLLC, a privacy and data strategy law firm located in Miami, Florida. He is the co-author, with Christian Ward, of “Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships,” which outlines strategies for building partnerships and maximizing the value of data. James is a thought leader in data privacy and privacy law, and has been quoted in publications such as Forbes, the International Business Times, and the Miami Herald.
Christian Ward is chief data officer of SourceMedia and responsible for data strategy across the organization. He is the co-author, with James Ward, of “Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships,” which outlines strategies for building partnerships and maximizing the value of data. Prior to SourceMedia, Christian was EVP, data partnerships for Yext, the digital knowledge management platform. Prior to Yext, he was chief data officer at Infogroup as well as global head of content innovation at Thomson Reuters. He has also served as managing director and director of research for Bank of New York and founded two data companies, one in financial research and the other in media analytics.
Kimberly Ellison-Taylor, CPA, CGMA, CITP, CISA, is CEO of KET Solutions, and a past chairman of the American Institute of CPAs, as well as current chair its National Commission on Diversity and Inclusion.
The PFSi is built around various factors, including the labor market. The gains can be mainly attributed to improvements in job openings per capita and underemployment. Those had the biggest impact on increasing the overall PFSi. The biggest factor driving the quarter-over-quarter rally was a 35 percent (37 point) decrease in underemployment. A decrease in underemployment improves overall financial satisfaction in the index. While there was an improvement in underemployment in the third quarter from Q2’s record high, it’s still 117 percent above its level a year ago. For the second consecutive quarter, underemployment is still the biggest negative contributor to the average American’s personal financial satisfaction. The Q3 underemployment level reflects data measured through the middle of September.
“As Americans continue to navigate the economic impact of the COVID-19 pandemic, it is important to remember that the fundamentals of financial planning haven’t changed,” said AICPA PFS Credential Committee chair Dave Stolz in a statement Thursday. “Though the stock market’s record performance is encouraging, 2020 has served as a reminder of the volatile nature of markets. As the impact of COVID-19 continues to play out across the country, investors should weigh their risk tolerance and ensure they have ample cash on hand. Further, a tax-efficient financial plan that includes a diversified portfolio can give confidence that long-term financial goals will remain within reach through this period of extreme uncertainty.”
The coronavirus put millions out of work, prompting job openings per capita to show a record plummet earlier this year. In the third quarter, job openings started to recover, climbing 37 percent (20 points) compared to Q2. That factor is now only 10 percent below its measurement a year ago before the pandemic. The Q3 index comes from July data from the U.S. Bureau of Labor Statistics.
