CFOs face growing demands amid coronavirus

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE

Olivia Zhao is a business and global affairs student at Georgetown University and a research assistant at the Psaros Center for Financial Markets and Policy, McDonough School of Business.

Headshot of Trevor Chapman,

Trevor Chapman is a seasoned communications professional with expertise in media relations, public relations, and crisis management. As the former Director of External Communications at Farmers Insurance (2014–2023), he led high-profile strategies to shape the company's public image, including serving as a spokesperson during key business decisions. Trevor is passionate about helping organizations tell authentic stories, enhance reputation, and achieve measurable results through innovative communication solutions. Trevor holds a Journalism degree from California State University, Northridge (CSUN). Since 2018, Trevor has served on the Public Relations Advisory Council for the Journalism Department at CSUN, contributing his expertise to guide curriculum and support student development. (LinkedIn)

Headshot of Matt Polak.

Matt Polak is the CEO of Picnic, a digital privacy and cybersecurity company at the intersection of personal data exposure and enterprise risk. He received an MBA from the UCLA Anderson School of Management and a BA in International Affairs from James Madison University.

Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.

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“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”

Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.