CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.
The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.
Marc Rosenberg is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. Managing partner of the Chicago-based consulting firm, Rosenberg Associates, he is founder of the authoritative annual survey of midsized CPA firm performance statistics, The Rosenberg Survey. He has consulted with more than 1,000 firms throughout his decades-long consulting career. He is best known as the author of his acclaimed Practice Management series — a compilation of knowledge and experience amassed throughout his consulting career on key topics pertinent to CPA practice management. Rosenberg is a graduate of the University of Illinois.
Sarah Acton is the chief customer officer at BILL. She brings more than 30 years of experience in marketing, sales and brand-building work in both consumer and business markets. Prior to BILL, she led both marketing and sales at Athos, a wearables company in the athletic performance space. She was also responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo!. She was also the owner of a small retail business, and holds an MBA from Northwestern University – Kellogg School of Management and a B.S. in Marketing from Tulane University.
Barry Ubsdell is the head of sales for Root.
Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.
“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”
Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.
