CFOs face growing demands amid coronavirus

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE

David Schwartz is the president and CEO of the Financial International Business
Association, or FIBA, where he promotes growth and advancement in international
banking and finance through education, advocacy and networking. With extensive
experience in international banking and compliance, David has held leadership roles at
institutions like Regions Financial Corporation and Banque Sudameris. Fluent in
multiple languages, he holds a Juris Doctorate from New York Law School and a black
belt in Shuri-Ryu Karate. He also serves on various community boards and actively
contributes to educational and health organizations in South Florida.

Matt Gilbert is VP, employer brand strategy at Appcast, the leading recruitment marketing platform powered by programmatic. With nearly 20 years of industry experience in employer brand, EVP and recruitment marketing. Matt is a recognized thought leader, industry speaker, and innovator, having developed and activated over 350 employer brand programs since entering the field. He and his teams have earned numerous industry awards in employer branding and other B2C areas. Matt is a sought-after employer brand expert and has worked with numerous notable organizations in employer brand such as Expedia Group, Disney Cruise Line, PepsiCo, Nike, Tyson Foods, Carmax, Pfizer, Aramco, Lockheed Martin, HCA, Conagra, Gallo Winery, Hanes Brands, American Red Cross, the ASPCA, Condé Nast, Amtrak, JPMorganChase, PayPal and more.

Natasha Brown of Yooz

Natasha Brown is an implementation training manager with AP automation provider Yooz and a dedicated board member of the Accounting and Financial Women's Alliance. With over 24 years of expertise in contract and financial operations, SaaS software and B2B products, her ability to develop and lead cross-functional teams has made her a trusted expert in the field.

Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.

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“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”

Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.