CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.
The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.
Laurence Whittam is the founder of Impact Global Solutions, an independent outsourcing consultancy serving CPA firms across the United States. A nationally recognized strategist, speaker, and author, he has been named named a Top 20 Under 40 Influencer by CPA Practice Advisor, and is the co-author of the AICPA Outsourcing Toolkit. He is also the host of the Business Beyond Borders Podcast.
Al Rogers is a seasoned healthcare executive with over 20 years of experience in consumer-driven health and benefits innovation. At ECHO, Al leads the growth and strategy for Premium Payment Manager—an automated payment solution purpose-built to help brokers, TPAs, and carriers deliver ICHRAs that feel and function like traditional group plans.
Joel Campbell leads TreviPay's financial and treasury operations, financial controls, statutory accounting, financial planning and analysis, and process improvement initiatives to optimize order-to-cash with TreviPay's fully managed B2B payments platform. He has more than two decades of domestic and international financial expertise. He joined TreviPay in 2020.
Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.

“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”
Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.


