CFOs face growing demands amid coronavirus

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE
Kerri Mast, Brown Brothers Harriman

Kerri Mast is a principal with extensive experience advising business owners and families of generational wealth at Brown Brothers Harriman.

She helps clients achieve their goals relating to estate planning, philanthropy, business succession, and tax minimization. As a national leader of the Philanthropic Advisory practice, Kerri works to create an environment where families can engage in conversations about wealth, values, legacy and impact.

Hickman-Michael-Exactera

Michael Hickman is CEO and CFO of Exactera, where he manages the company's financial planning and strategic direction. Before joining Exactera, Hickman was the CFO at the global performance-marketing marketplace Perform[cb], where he championed the company's financial strategy and helped increase organic profitability markedly. Hickman oversaw multiple acquisitions and was instrumental in selling Perform[cb] to Beringer Capital in April 2021. A CPA with more than 25 years of leadership experience at companies including Deloitte, MetLife, Roper Technologies, and Switch and Data, Hickman has navigated acquisitions, dispositions, debt financing, corporate consolidations, financial planning and analysis, valuations, SEC Reporting, technical accounting, and system implementation and project management. He holds a master's degree from the University of Florida. 

Armstrong-Bill-Moss Adams

Bill Armstrong, CPA, is chief innovation officer at Moss Adams, where he's responsible for the incubation, implementation, and overall strategy of new ideas, processes, and services within the firm. He oversees the firm's innovation, transformation, and change management functions, and spearheads major firmwide initiatives across practices and departments. He has practiced in public accounting since 1994. Reach him at bill.armstrong@mossadams.com or (949) 221-4077.

Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.

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“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”

Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.