CFOs face growing demands amid coronavirus

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE
Adrian Johnstone of Practifi

Adrian Johnstone is the CEO and co-founder of Practifi, a performance optimization platform for the wealth management industry.

With over 20 years of experience helping advisory firms leverage technology for growth, he offers deep insight into advisors' every day needs. A regular speaker at industry events in Australia and the U.S., Johnstone is dedicated to building relationships and driving innovation in wealth management.

Amy Matsuo

Amy Matsuo is a nationally recognized leader in risk, regulatory, and compliance advisory, currently heading KPMG Regulatory Insights and Compliance Transformation solutions. Her team issues regulatory analysis and insights to over 30,000 client subscribers and supports service professionals across the firm's Audit, Tax and Advisory practices.  With more than 25 years of experience in both industry and consulting, she advises large domestic and global clients on navigating dynamic and complex regulatory landscapes.

Eric Edwards

As a Senior Relationship Manager for CannGen, a leading cannabis insurance carrier, Eric Edwards specializes in supporting clients across the evolving THC-infused beverage space. With a background as an insurance broker in the cannabis, hemp, and CBD sectors, he brings deep industry insight and a collaborative approach to helping brokers navigate coverage challenges and place business, enabling insureds to grow with confidence in a complex and highly regulated market.

Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.

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“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”

Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.