CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.
The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.
Loren Brockhouse is Chief Revenue Officer of iPipeline where he brings extensive experience in sales leadership, revenue strategy, and building high-performing teams across the legal-tech and fintech sectors.
In his role as CRO, Brockhouse oversees all aspects of revenue generation, including sales, marketing, and revenue operations, with a focus on creating scalable systems that drive predictable growth. He is passionate about fostering a collaborative, customer-centric culture that ensures exceptional experiences for carriers, distributors, and advisors.
Brockhouse joined iPipeline from BigHand, a legal technology provider, where he served as Chief Revenue Officer and led global go-to-market strategies. Prior to that, he held senior leadership roles at PrimePay, Vanco, and Businessolver, where he delivered sustainable revenue growth and strengthened operational frameworks.
Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.

“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”
Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.

