New York City is a global hub for insurance innovation, bringing together carriers, insurtechs, and technology leaders during InsurTech Insights USA. While you are in town, join us for a private CMO Peer Roundtable Lunch with a curated group of senior marketing executives from technology and solution providers, focused on exchanging strategies shaping the future of insurance marketing.
Senior marketing leaders today operate in an environment defined by measurable growth expectations, rapid technological change, and increasing board visibility. This roundtable convenes CMOs and senior marketing leaders from technology and solution providers that market to the insurance industry for candid conversation, peer exchange, and meaningful professional connection.
📅 Date: Thursday, June 4, 2026
🕡 Time: 12:00 - 2:00 PM
📍 Location: Shared with guests upon approval
Hosted by Janet King, SVP of Content Strategy at Arizent, publisher of Digital Insurance, in collaboration with Grace Keith Rodriguez, CEO of Caliber Corporate Advisors.
Topics on the Agenda
- Adapting to the Decline of Traditional Search: As Google evolves and AI-generated summaries reshape discovery, many marketing teams are seeing shifts in organic traffic and lead generation. How are marketers maintaining visibility and driving qualified engagement?
- AI's Expanding Role in Marketing and GTM Strategy: From content creation to segmentation and personalization, AI is transforming how marketing teams operate. Where is it delivering real impact, and where is it still falling short?
- Building Strategic Content That Drives Trust and Pipeline: In a highly regulated industry, credibility matters. What does it take to create content that not only educates, but also builds authority and influences complex buying decisions?
- Navigating Complex Insurance Buying Journeys: With multiple stakeholders across carriers, brokers, and partners, the path to purchase is rarely linear. How are marketing teams aligning messaging and touchpoints to better support decision-making?
- Rethinking Events and Relationship-Driven Marketing: As large industry events compete for attention, where are smaller, curated experiences driving more meaningful engagement and ROI?
- Measuring What Matters: From MQLs to Revenue Impact: Marketing leaders are under increasing pressure to demonstrate business impact. How are teams evolving measurement frameworks to better align with pipeline and revenue outcomes?
Over lunch in New York, we will discuss shared challenges, uncover new opportunities, and connect with peers navigating similar shifts across the insurance and insurtech landscape.
About the CMO Roundtable Series
Arizent's CMO Roundtables and Networking Events convene senior marketing leaders from technology and solution providers that market to regulated industries including banking, insurance, accounting, wealth management, employee benefits, mortgages, and municipal finance.
These private gatherings are designed for candid discussion, peer exchange, and meaningful professional connections, with a focus on helping marketing leaders navigate growth, innovation, and increasing organizational visibility.
Request an Invitation
Because seating is limited, participation is confirmed directly by invitation.
If you are interested in joining this private CMO Peer Roundtable Lunch, please contact:
Amy Hamm
amy.hamm@arizent.com
