The Institute of Management Accountants reported record growth in 2020 despite the impact of the COVID-19 pandemic on the accounting profession.
The IMA’s annual report for its fiscal year ended June 30, 2020 showed a record number of more than 144,000 global IMA members, representing a 3 percent year-over-year growth rate, and 17 percent year-over-year global growth for new Certified Management Accountants. The 10-year compound annual growth rate for CMA candidates has been 14 percent.
“In many ways, this may have been one of IMA’s best years,” IMA president and CEO Jeff Thomson told Accounting Today. “From a pure numbers perspective, it may not have been our best year, but it’s more than the numbers. It’s your reputation. It's your relationships. It’s how you comport yourself when times are tough, and I can’t think of a time when times were tougher in terms of how we comported ourselves during a global pandemic.”
The report highlighted a number of points. Over the course of the year, the IMA offered over 100 CPE credits to members, an 18 percent increase from fiscal year 2019, and a total of 405,144 CPE hours achieved.
“We're very proud of the hours of free CPE that we offered,” said Thomson. “We listened to our members and freely extended our hardship policy. We offered well over 400,000 hours of free CPE.”
The IMA’s 2020 exam for the CMA credential was updated to reflect the most relevant digital and strategic skills, with new career-focused CPE courses on data analytics, blockchain, strategy and competitive analysis, among others.
“Data analytics and technology are very important for upskilling,” said Thomson. “We offered that [data analytics certificate program] for free for many, many months. Did that earn us a single dollar of revenue or gain us a single member? Probably not. Did it earn us the enduring respect and connectivity with members, maybe for life? Absolutely. And more than anything else, that's what matters for us.”
The IMA held hundreds of virtual chapter events and educational courses in different parts of the world to provide support during the pandemic. During a year in which Black Lives Matters protests across the world highlighted racial injustice, the IMA strengthened its commitment to diversity, equity and inclusion initiatives through a new webpage, toolkit, staff training programs and diversity studies. The IMA also produced reports covering a variety of topics affecting management accountants, including crisis management, technology, and sustainability reporting.
“We talk about the growth in membership and the growth of CMA candidates as a means to an end,” said Thomson. “We are proud of the fact that we did grow to a record 144,000 members through June 30, our fiscal year. I think that was a 3 percent year-over-year growth rate. Not too many associations grew. In terms of CMA candidates, I think we’re at about 38,000 or so new CMA candidates. We actually grew new CMA candidates 12 percent in the U.S., our home market, which is a pretty good number. That all contributed to our financial health and the future of our members. We also launched year five of our CMA ad campaign, a multichannel global ad campaign. In the face of a tragic pandemic that put businesses out of business and contracted economic conditions and GDPs by 25, 50, 75 percent, we held our own. We kept the community together and we invested in the future of our members and the profession. I’m so proud of the team and of our members.”
John Bovenzi is a co-founder of The Bovenzi Group, a boutique financial consulting firm. He served as deputy to the chairman and chief operating officer of the Federal Deposit Insurance Corp. for 10 years.
Grayson Milbourne is the Security Intelligence Director at OpenText Cybersecurity, a division of OpenText. Grayson's nearly two decades of security intelligence expertise include malware analysis, data science, and security education. In his current role, Grayson is focused on efficacy development to ensure the company's security management products (which include the Webroot portfolio) are able to defend against the most cutting-edge threats.
Grayson is a longtime advocate for better 3rd party testing of security products and represents OpenText Cybersecurity at the Anti-Malware Testing and Standards organization, AMTSO. Through his efforts, AMTSO released testing standards that greatly improved testing quality when followed. Grayson is an avid participant in the security community and drives awareness of current threats by speaking at major events such as RSAC and Virus Bulletin. He is a frequent guest on local NBC affiliates and several cybersecurity podcasts. Beyond his passion for protecting people from cyberthreats, Grayson loves aviation and holds a private pilot license. His other passions include strategic boards games, skiing and playing golf. He lives in Louisville, Colorado with his wife, Danielle and their two cats, Theodore and Aiden.
Merrilee Matchett is the head of Global Customer Service & Operations and a member of the Strategic Advisory Group for MetLife. In this role, she directs a team of more than 10,000 associates responsible for managing the operations and servicing teams that support and enable the U.S. Group Benefits, Retirement & Income Solutions, MetLife Holdings, and Asia, EMEA and LATAM businesses across more than 40 global markets. She is also the Chairperson of MetLife Europe, and MetLife Europe Insurance.
Matchett joined MetLife in 2021 from Bank of America, where she was responsible for service and operations for global wealth management, private banking, and institutional and personal retirement businesses supporting more than $3 trillion in client balances. She was also the Chairperson of Financial Data Services, LLC, responsible for the end-to-end operational support of domestic and offshore mutual funds.
Matchett has been an advocate for diversity and women in financial services throughout her 30-year career and has been recognized with numerous market awards for outstanding service and operations performance. She is a member of the MetLife enterprise Diversity, Equity & Inclusion Council, and represents MetLife on the board of INROADS, helping to provide career pathways for talented diverse youth across the United States.
She holds a B.A. in management with a law major from the University of Canberra, Australia. Additionally, she is FINRA accredited and licensed to trade and run a broker dealer.
For next year, Thomson has many plans for leveraging the success of the past year and to deal with the continuing pandemic, including an unusual partnership with the California State Society of CPAs.
“You’ve got to manage the balance sheet and cash flow in the short term so you can invest in the long term,” said Thomson. “Certainly the CMA ad campaign is part of that investment in awareness. Our mobile-first website and user experience will be a multiphase project. Certainly we have many new exciting educational programs, especially in the digital space. Much more is coming out every day in blockchain, in process mining, in the research area. We just put a call out for research in coping with COVID-19. We are partnering with the California State Society of CPAs, and in the first quarter we will be launching a groundbreaking study in the area of diversity, equity and inclusion. We’re partnering with Becker, one of the most prestigious CPA review training organizations, to offer CMA CPE, and you'll see much more in the way of partnering with Deloitte on various C-suite studies. We did a major study with them earlier this year on the future of the workforce and the workplace.”
The IMA also partners with the Association of Chartered Certified Accountants on quarterly global economic conditions surveys of accountants as well as other research. Thomson intends to continue expanding the IMA internationally, even though travel has been curtailed during the pandemic.
“We want to continue to expand in China as we continue to be one of the most influential global organizations,” said Thomson. “In India we continue to do well. We want to expand in other parts of the world where we aren’t quite as influential. New markets, new partners, new products and services, especially in the digital space. We've become very prominent in our thought leadership in RPA [robotic process automation], blockchain, process mining, artificial intelligence, machine learning and cognitive computing.”
He plans to expand the IMA in parts of Europe such as Germany, the Netherlands and Russia, as well as the Asia Pacific region, including Indonesia. In addition to creating a Data Analytics Center of Excellence, the IMA also plans to do more work and research on sustainability accounting. “I think 2021 is going to be a seminal year for sustainability accounting and sustainability analytics,” said Thomson.
He is hoping next year will be a better one than 2020. “It was a good year because we showed our resilience as a community,” said Thomson. “We showed our courage. We showed our compassion. I think we're poised as an organization and as a society for 2021. Let’s hope for a go od year, not just because we took the blows. We took the blows and we continued to invest in upskilling, in technologies, in the ad campaign. CMAs make a difference, saving a hospital, saving a factory. That's what it's all about, helping organizations.”
