Growth in jobs and wages at small businesses slowed in October, according to payroll giant Paychex, although job growth in the South increased for the second month in a row, and wages are set to go up in Florida after voters passed a minimum wage ballot initiative in Tuesday’s election. Another payroll service provider, Gusto, also reported a slowdown in employment growth at small businesses Thursday.
The latest Paychex | IHS Markit Small Business Employment Watch, released Tuesday, indicated a moderation in its small-business hiring index compared to September, slipping 0.13 percent nationally to 94.32. Hourly earnings growth was 2.88 percent in October, slowing to the kind of pre-pandemic levels last seen in early 2020. Weekly hours worked remained positive, up 0.38 percent from last year, although both one-month and three-month annualized growth posted negative rates in October.
Jeff Smith is a partner in the Cleveland office and a member of Fisher Phillips' Employee Benefits Practice Group. He works with clients to create, implement and maintain their retirement and health plans.
He also advises employers on the impact of the Consolidated Omnibus Budget Reconciliation Act (COBRA) and the Health Insurance Portability and Accountability Act (HIPAA), as well as Multiple Employer Welfare Arrangements (MEWAs) and Voluntary Employer Beneficiary Associations (VEBAs).
While in law school, Jeff served as Executive Notes Editor and earlier as Associate Editor of the Health Matrix: Journal of Law-Medicine. He has been selected for inclusion in Ohio Super Lawyers - Rising Stars five times. He has also been listed in Best Lawyers since 2017.
Dax Craig is the co-founder, president, and chief executive officer of Valen Analytics, an advanced data and analytics provider for the property and casualty insurance industry. Valen leverages its large consortium data assets to help carriers price insurance policies more accurately and achieve lower loss ratios.Prior to founding Valen in 2004, Dax was founder and CEO of Xertex Technologies, a leading provider of antennas for Wi-Fi, in-building wireless, and telematics. He led the progress of the company from a concept he developed as an MBA student at the University of Colorado to its eventual acquisition by Centurion Wireless, now part of Laird plc. At the time of Xertex’s acquisition, Centurion was a global leader in the wireless antenna industry with over $150 million in annual revenue, seven factories, locations in five countries and over 1,500 employees.Dax proceeded to be vice president of global business development at Centurion, where he was directly responsible for global business development including sales, market definition, market segmentation, market research, strategic planning and market development.Believing in the importance of community involvement, Dax founded the Monticello Foundation, an organization of young professionals that raised money for Denver area children’s charities. He also founded Stay Tuned Colorado, a non-partisan organization that engaged young professionals to become more involved in the process of selecting national political leaders.He currently serves on the executive advisory board of the University of Tulsa’s College of Business and is a member of the Young Presidents Organization. Most recently, Dax was selected as a board member to the National Sports Center for the Disabled. Previously, he has served on the board of several community organizations including the Denver Opera and the Metro Denver Sports Commission.Dax graduated from the University of Tulsa with a bachelor’s degree in business administration and marketing. He earned his MBA in finance from the University of Colorado at Boulder.
Lauren Freedman is senior vice president of digital strategy at Astound Commerc
The South was still the top-ranked region for small-business hiring and has improved its pace of job growth for the second consecutive month. On the other hand, the West slowed 0.26 percent in October and 0.99 percent during the past quarter. The Northeast has ranked in first place among regions in terms of growth in weekly hours worked for the past six months.
The small-business job growth number grew nationally a bit, but has been relatively flat in recent months, according to Frank Fiorille, vice president of risk management, compliance, and data analytics at Paychex.
“We had a little bump up last month, and then this month it was down a little bit,” he said in an interview Thursday. “It’s very region-, city- and state-nuanced. For example this past month the Northeast was good. However, the West was the underperformer for the month. We saw some weakness in the West, which really brought the index down to that bottom level that we saw when COVID first hit. It came down to the same level that we had when the financial crisis hit, but it’s kind of holding in there.”
Florida and Texas were the top two states in October for small-business employment growth. Meanwhile, New Jersey, Massachusetts and Pennsylvania led the way in hourly earnings growth among the states. Hourly earnings growth was a strong 3.89 percent in the construction industry, and the sector led the way in employment growth as well in October. At the other end of the scale, employment growth in the leisure and hospitality industry was well below all other sectors, down 0.48 percent in October from September.
“We’re seeing the growth in wages flatten out a little bit and slow down,” said Fiorille. “Businesses are bringing back more employees, which typically are the ones that were furloughed or laid off, in the low-wage entry level, so if they come back in, that lowers the average hourly earnings number. I think that’s probably a positive thing.”
Some small businesses are even having trouble finding employees, according to the Federal Reserve’s latest “Beige Book.”
“It’s kind of like what it was before COVID,” said Fiorille. “That’s due to several reasons: not wanting to go back to work from a health perspective, and school issues with their children.”
To attract employees who are reluctant to return to work, some businesses are offering more scheduling flexibility. They may also need to start raising their wages, with Florida voters approving a ballot initiative Tuesday to raise the state’s minimum wage to $15 an hour, phasing it in over the next few years until 2026, up from $8.56.
“If you think about it, it’s a pretty big jump up,” said Fiorille. “It’s phased in over four or five years, but it’s still a pretty aggressive move for Florida to go right to $15. The thought is that probably a lot of states will copy that as things go on.”

Besides the uncertain results of the presidential election, he advises accountants to keep an eye out for other state developments, like the ballot initiative that passed in California allowing companies like Uber, Lyft and DoorDash to continue to pay their gig economy workers as independent contractors rather than as employees, but with some benefits.
“People are all focused on the presidential election and what’s happening in the Senate, but there was a lot of stuff that happened within various states,” said Fiorille.
Gusto data
Separately, another payroll provider, Gusto, released its own small business employment data for October on Thursday. It saw low growth for the fourth month in a row, growing only 1.4 percent in October, 1.1 percent in September, 1.0 percent in August, and 1.2 percent in July. In contrast to Paychex, Gusto found that rehiring of furloughed workers has largely stalled as business owners wait to see what winter has in store. For workers who have been furloughed at all since the pandemic began, only 36 percent have returned to work and 21 percent of those remain in limbo and are still furloughed.
Cities in the Southeast saw the strongest headcount growth in October, according to Gusto, with seven of the top 10 cities seeing the biggest growth located in the South. Memphis topped the list for two consecutive months in headcount growth with 4.53 percent in October and 3.54 percent in September.
Headcount growth in 2020 was 50 percent lower than in prior years. Headcount across all industries dropped precipitously this past spring, bottoming out at -5 percent in early April. By October, headcount had recovered to +5 percent above pre-COVID levels, but small businesses still haven’t made up for all the ground lost due to the pandemic. When Gusto looked at headcount growth in 2020 compared to expectations based on the prior three years of data, this year’s headcount was 50 percent behind where it should be.
