Job and wage growth slowed at small businesses in October

Wages are set to go up in Florida after voters passed a minimum wage ballot initiative in Tuesday’s election.

Growth in jobs and wages at small businesses slowed in October, according to payroll giant Paychex, although job growth in the South increased for the second month in a row, and wages are set to go up in Florida after voters passed a minimum wage ballot initiative in Tuesday’s election. Another payroll service provider, Gusto, also reported a slowdown in employment growth at small businesses Thursday.

The latest Paychex | IHS Markit Small Business Employment Watch, released Tuesday, indicated a moderation in its small-business hiring index compared to September, slipping 0.13 percent nationally to 94.32. Hourly earnings growth was 2.88 percent in October, slowing to the kind of pre-pandemic levels last seen in early 2020. Weekly hours worked remained positive, up 0.38 percent from last year, although both one-month and three-month annualized growth posted negative rates in October.

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Didine Erskine, a certified financial planner (CFP), is the founder of The Erskine Group and an independent financial planner with LPL Financial.

She also serves as a visiting lecturer at Texas A&M University, where she teaches courses in financial planning and practice management.

Wayne Rushton served more than four decades at the Office of the Comptroller of the Currency, culminating in his role as senior deputy comptroller and chief national bank examiner. In that capacity, he chaired the agency's Committee on Bank Supervision and represented the OCC on the Federal Financial Institutions Examination Council's Task Force on Supervision.

Earlier in his career, Wayne led the OCC's Multinational Banking Division and held several senior examination and supervisory positions. He gained extensive experience managing troubled institutions during the late 1980s and early 1990s, including service as the comptroller's deputy at the Resolution Trust Corporation and as director of the OCC's Special Resolutions Unit. He also completed a special assignment with the U.S. Department of Justice as a legislative fellow in the 97th Congress.

Following his government service, Wayne was a senior advisor at Promontory Financial Group, where he helped clients navigate complex regulatory examinations and enforcement issues and strengthen relationships with supervisory agencies.

Jimmy Nesbitt is a reporter at Employee Benefit News, where he covers the evolving landscape of workplace benefits, healthcare, retirement, financial wellness and related policy issues. His career has spanned more than two decades and taken him all over the world. He started out as a public safety reporter at a regional newspaper in western Kentucky in 2002, and has since held writing and editing positions at publications in Indiana, Beijing, South Dakota, Massachusetts and South Carolina. Nesbitt most recently served as editor of The Post and Courier Columbia in South Carolina before joining Employee Benefit News in October 2025. 

Nesbitt has been recognized for excellence in journalism with multiple awards, including honors in headline writing from the South Dakota Newspaper Association and the Associated Press Great Plains Newspaper Contest, and accolades for community affairs and public service reporting, feature writing, and news coverage from the Indiana Associated Press Managing Editors, Hoosier State Press Association, Kentucky State Press Association, and The E.W. Scripps Company. Most recently, he was awarded the Most Impactful Reporting Award for 2025 from Employee Benefit News.

The South was still the top-ranked region for small-business hiring and has improved its pace of job growth for the second consecutive month. On the other hand, the West slowed 0.26 percent in October and 0.99 percent during the past quarter. The Northeast has ranked in first place among regions in terms of growth in weekly hours worked for the past six months.

The small-business job growth number grew nationally a bit, but has been relatively flat in recent months, according to Frank Fiorille, vice president of risk management, compliance, and data analytics at Paychex.

“We had a little bump up last month, and then this month it was down a little bit,” he said in an interview Thursday. “It’s very region-, city- and state-nuanced. For example this past month the Northeast was good. However, the West was the underperformer for the month. We saw some weakness in the West, which really brought the index down to that bottom level that we saw when COVID first hit. It came down to the same level that we had when the financial crisis hit, but it’s kind of holding in there.”

Florida and Texas were the top two states in October for small-business employment growth. Meanwhile, New Jersey, Massachusetts and Pennsylvania led the way in hourly earnings growth among the states. Hourly earnings growth was a strong 3.89 percent in the construction industry, and the sector led the way in employment growth as well in October. At the other end of the scale, employment growth in the leisure and hospitality industry was well below all other sectors, down 0.48 percent in October from September.

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“We’re seeing the growth in wages flatten out a little bit and slow down,” said Fiorille. “Businesses are bringing back more employees, which typically are the ones that were furloughed or laid off, in the low-wage entry level, so if they come back in, that lowers the average hourly earnings number. I think that’s probably a positive thing.”

Some small businesses are even having trouble finding employees, according to the Federal Reserve’s latest “Beige Book.”

“It’s kind of like what it was before COVID,” said Fiorille. “That’s due to several reasons: not wanting to go back to work from a health perspective, and school issues with their children.”

To attract employees who are reluctant to return to work, some businesses are offering more scheduling flexibility. They may also need to start raising their wages, with Florida voters approving a ballot initiative Tuesday to raise the state’s minimum wage to $15 an hour, phasing it in over the next few years until 2026, up from $8.56.

“If you think about it, it’s a pretty big jump up,” said Fiorille. “It’s phased in over four or five years, but it’s still a pretty aggressive move for Florida to go right to $15. The thought is that probably a lot of states will copy that as things go on.”

Paychex office

Besides the uncertain results of the presidential election, he advises accountants to keep an eye out for other state developments, like the ballot initiative that passed in California allowing companies like Uber, Lyft and DoorDash to continue to pay their gig economy workers as independent contractors rather than as employees, but with some benefits.

“People are all focused on the presidential election and what’s happening in the Senate, but there was a lot of stuff that happened within various states,” said Fiorille.

Gusto data

Separately, another payroll provider, Gusto, released its own small business employment data for October on Thursday. It saw low growth for the fourth month in a row, growing only 1.4 percent in October, 1.1 percent in September, 1.0 percent in August, and 1.2 percent in July. In contrast to Paychex, Gusto found that rehiring of furloughed workers has largely stalled as business owners wait to see what winter has in store. For workers who have been furloughed at all since the pandemic began, only 36 percent have returned to work and 21 percent of those remain in limbo and are still furloughed.

Cities in the Southeast saw the strongest headcount growth in October, according to Gusto, with seven of the top 10 cities seeing the biggest growth located in the South. Memphis topped the list for two consecutive months in headcount growth with 4.53 percent in October and 3.54 percent in September.

Headcount growth in 2020 was 50 percent lower than in prior years. Headcount across all industries dropped precipitously this past spring, bottoming out at -5 percent in early April. By October, headcount had recovered to +5 percent above pre-COVID levels, but small businesses still haven’t made up for all the ground lost due to the pandemic. When Gusto looked at headcount growth in 2020 compared to expectations based on the prior three years of data, this year’s headcount was 50 percent behind where it should be.