A majority of middle-market CFOs are predicting an economic recovery and revenue increases for their companies in 2021, according to a new survey by BDO USA.
The 2021 BDO Middle Market CFO Outlook Survey, found that 60 percent of the 600 CFOs polled at midsized companies anticipate economic recovery, while 56 percent expect revenue increases, in 2021. In addition, 62 percent of the survey respondents anticipate their company will be thriving a year from now.
Nearly three-fourths of the middle-market CFOs said their companies received government assistance as a result of the crisis. Cost cutting and reorganization for resilience are the top priorities for many CFOs.
John Gronen is the chief financial officer of Yooz, a leader in the accounts payable automation space. With a strong background in finance and technology, he has played a pivotal role in driving Yooz's financial strategy and growth. He brings over two decades of experience in financial leadership, strategic planning and operational efficiency. Prior to joining Yooz, he worked in various executive roles, helping organizations scale through sound financial management and innovation. Passionate about the intersection of finance and technology, he is committed to enhancing business performance through automation and digital transformation. Outside of work, he is a strong advocate for fostering a culture of collaboration and continuous improvement.
Ronnee Ades is assistant professor of professional practice in the finance and economics department at Rutgers Business School. She teaches Portfolio Management: Active vs. Passive and Ethics in Finance to undergraduates and MBA candidates. Prior to Rutgers, she worked for market leaders such as Dow Jones, Bloomberg, FTSE and Markit.
Akhila Chandrashekar is a qualified CPA, CMA, CIA, CFE with over 18 years of experience in audit and taxation practice in organizations such as EY & PKF and over 5 years in professional education. She currently serves as the Chief Learning Officer at Hock International, overseeing the learning and Exam Preparation strategies for the CMA, CIA and EA credentials in more than 100 countries. She is also pursuing her doctoral research at ARKA JAIN University examining the opportunities and challenges educators face in using artificial intelligence in higher education. The intersection of these experiences -accounting practice, professional education, and academic research into AI gives her the vantage point to understand the growth and development of the next generation of accounting professionals.
The pandemic made an impact on nearly every company, and 39 percent of the CFOs polled indicate that the pandemic accelerated digital transformation at their companies, while 38 percent said it opened new expansion opportunities for products or services and 31 percent for new geographies.
“Unprecedented was the buzzword in 2020 for good reason,” said BDO USA CEO Wayne Berson in a statement. “Many middle-market companies persevered through levels of transformation and disruption in one year akin to what some companies experience in a full lifecycle. But rather than hunker down and endure, middle market leaders endeavor to move forward to refresh strategy and enhance agility. While we’re not out of the woods, the middle market is poised to pivot to new levels of potential.”
Deal flow was unsteady last year as CFOs assessed and reassessed the possible outcomes of the pandemic’s impact on their business. However, CFOs appear to be more optimistic this year, with 29 percent planning to seek private equity investment, 24 percent want a merger or acquisition and 20 percent hope to pursue an IPO.
While returning to the office or floor is critical for many CFOs, 43 percent of the respondents said they would increase or establish permanent remote work options. Office space is likely to be downsized, with 28 percent of the CFOs polled planning to eliminate or consolidate their current real estate footprint. CFOs also intend to build a more flexible workforce through automation (38 percent) and outsourcing (32 percent).
The main threats cited by the CFOs include a prolonged economic downturn, competitive pressure, supply chain disruption and falling behind on technology or innovation.
Coming out of an election year, tax challenges are also going to be important, with understanding total tax liability (19 percent) and navigating shifting trade and tariff policies (17 percent) among the top challenges cited by the CFOs. Managing disclosures and risk factors is also a top financial reporting challenge as the CFOs try to assess how to communicate impact of COVID-19 on matters that may be material to stakeholders.
