NEW YORK, NY (December 1, 2016) – On Wall Street – the SourceMedia brand serving the elite community of advisers at wirehouses and regional broker-dealers – will enter 2017 with its online audience at a record high.
Average monthly visitors to the brand’s website jumped 43% to 92,000 for the first 10 months of 2016 compared to the same period in 2014. In addition, subscribers to On Wall Street’s newsletters surged 71% to 286,000 during that time, and site engagement increased 36%.
“We enter 2017 in a position of great strength, with an unwavering commitment to asking the smart, tough, relevant questions that illuminate the unique challenges facing the wealth management industry,” said Scott Wenger, the group editorial director overseeing SourceMedia’s investment adviser brands. “As they have for 26 years, brokerage advisers can continue to count on On Wall Street to analyze the industry’s most powerful drivers of change – and to deliver those insights wherever and however the community demands.”
On Wall Street is the only media brand focused solely on the wirehouses and regional broker-dealers, a group of investment advisers that control more investor assets than any other category of wealth managers. As these advisers transition to digital and mobile workflows and communications, On Wall Street will adopt an all-digital model next month, ending publication of its monthly print magazine and deploying new engagement technologies to enhance discovery of relevant content. Over the past three years, On Wall Street has seen tremendous digital readership growth, with a substantial majority of print subscribers migrating to its digital platform. Print-only subscribers now comprise less than 15% of the brand’s reach.
On Wall Street is also pleased to announce the introduction of several new editorial features next year, including dedicated special reports showcasing SourceMedia Research and a series of innovative training videos. Look for more information on these improvements in future announcements.
On Wall Street introduced its new website and digital publishing platform in April, incorporating new products and tools, an improved mobile user experience, and other features designed to integrate content feeds, events and other services into readers’ workflow.
ABOUT ON WALL STREET
On Wall Street is the information resource for financial advisors operating under the banners of the largest and most prominent brokerage firms. In an era of changing corporate strategies and regulatory frameworks, advising affluent investors requires an increasingly innovative mind set. On Wall Street caters to the information requirements of these elite financial professionals, providing critical, actionable content that helps them better serve their wealthy clientele. On Wall Street's unique package of news analysis, insight and best practices digs deep on the most important topics — including advisor compensation, regulatory compliance, new product offerings, firm strategy and consolidation, and the movement of advisors and top executives. On Wall Street delivers exclusive, insightful content on successful investment strategies, wealth preservation, tax planning and regulatory updates; helps advisors manage their practices and careers; focuses on the unique relationship between high-performance advisors and their high-net-worth clients.
SourceMedia, an Observer Capital company, is a business-to-business Digital Marketing Services, Subscription Information, and Event company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.
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