NEW YORK (April 17, 2018) – SourceMedia, a digital business information and performance media company serving senior-level decision-makers in finance, technology and healthcare, today announced that Folio: Magazine’s 2018 Digital Awards has named its Customer Data Platform (CDP) as Best New Digital Product for 2018.
SourceMedia’s winning entry was for “CDP/Universal ID,” a marketing technology application that increases engagement on SourceMedia’s sites and with client’s branded content. It also provides close analysis of audience communities on behalf of the company’s clients. Since its launch, the application has increased open rates of marketing emails by a factor of four; greatly increased client engagement metrics; and more than tripled its predicted revenue goal.
The Folio: Digital Awards were established to spotlight outstanding social media, web and mobile initiatives by media and publishing companies. They were bestowed April 5 at the Yale Club in New York City.
In addition to its award for Best New Digital Product, SourceMedia Chief Marketing Officer, Matthew Yorke, received an Honorable Mention for Digital Executive of the Year. Yorke joined the company in January of 2017 and has led its successful effort to diversify marketing services monetization, accelerating its shift to data and digitally-driven products and services.
SourceMedia’s Account-based Marketing offering also received an Honorable Mention citation in the Best New Digital Product category. It was the second time in less than a year that the company’s ABM offering was cited by an industry organization; Connectiv, the Business Information Association, honored SourceMedia’s ABM in its inaugural Innovation Awards in September -- one of three the company received in that competition.
The company’s third Honorable Mention went to its SourceMedia Power product, for Integration with Print.
“SourceMedia’s strong showing at the Folio: Digital Awards signals the powerful standing we have achieved in the highly competitive digital marketing services arena,” said the company’s Chief Executive Officer Gemma Postlethwaite. “We are laser-focused on leading the industry in its continued evolution and delivering value to both our readers and our marketers.”
SourceMedia, an Observer Capital company, is an innovative, growing digital business information and performance media company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.