SourceMedia Launches Outstream Video “In-Article” Ad Unit Across Premium Brand Sites

Provides Advertisers Greater Audience Reach with Increased Ad Viewability and Non-Intrusive Brand Experience

New York, NY (June 6, 2017) SourceMedia -- a diversified digital B2B media company serving senior decision-makers in finance, technology and healthcare, has expanded its video advertising solutions with the launch of an “in-article” Outstream video unit. SourceMedia’s Outstream video provides advertisers with contextually relevant video impressions embedded within SourceMedia’s high-quality editorial content.

SourceMedia’s Outstream video solution can be placed within relevant content across SourceMedia editorial sites, including articles and other non-video content, and provides advertisers increased access to an engaged audience through inventory that is interactive and with enhanced viewability. The contextual immersion of the ads in editorial content provides advertisers increased ability to hyper-target viewers based on demographics, user behavior and, most importantly, purchase intent.

“Readers who come to SourceMedia’s properties are highly engaged and highly qualified,” said Matthew Yorke, CMO, SourceMedia. “In B2B, sales cycles can be long and complex. In order to build preference, sophisticated B2B marketers are becoming storytellers and video lends itself perfectly in that regard.”

Features of SourceMedia’s Outstream video ad unit include:

  • Placement within relevant, premium editorial content across SourceMedia brand sites
  • Display upon scroll within long-form editorial content
  • User-initiated sound and click through link to learn more
  • Seamless delivery across desktop, mobile and tablet
  • View-to-play format, optimized for viewability

Outstream video is the latest announcement in a series of product innovations launching this year as SourceMedia accelerates the expansion of its digital and technology marketing capabilities, backed by an advanced data science and machine learning utility known as a Customer Data Platform (CDP).

SourceMedia, an Observer Capital company, is a business-to-business digital marketing services, subscription information, and event company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.

Petra Hailu