NEW YORK (April 5, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, today announced the promotion of Dennis Strong to SVP, Head of Media Sales. In this role, Strong will oversee sales of the company’s digital marketing services inclusive of demand generation, custom content creation, video, research, digital and print advertising. He will report to Matthew Yorke, CMO.
“This promotion recognizes Dennis’ leadership and significant contribution to our growth,” said Matthew Yorke, CMO, SourceMedia. “With this promotion, we are blending our vertically-focused sales organization with our ability to leverage data. This will allow us to better serve our marketing customers with a more complete view of their audiences and, as a result, better business outcomes.”
Strong joined SourceMedia in 2010 as Sales Director, Group Accounts and was promoted to VP, Content Sales in 2014 where he made many contributions in leading the Inside Sales team and growing subscription revenues. He was promoted again in 2015 to VP Sales, Group Publisher - Banking, Payments, Mortgages at SourceMedia. The group saw its revenue grow by 45 percent while under his leadership.
“I am excited to play a bigger role in the strategic direction of SourceMedia,” said Strong. “SourceMedia has released a number of innovative products within the past couple of years and this innovation has led to a rethink of how we provide value to our customers. We will be working even more closely with our customers to deliver the best products and services to meet their specific marketing needs.”
Prior to joining SourceMedia, Strong was the General Manager/VP of Sales for SiteLogic Technologies, a premier litigation support company. In this role, Dennis worked directly with the world’s top law firms in managing large scale, complex legal matters.
He is a graduate of Siena College with a B.A. in History.
SourceMedia, an Observer Capital company, is an innovative, growing digital business information and performance media company serving senior-level professionals in the financial, technology and healthcare sectors. Brands include American Banker, PaymentsSource, The Bond Buyer, Financial Planning, Accounting Today, Mergers & Acquisitions, National Mortgage News, Employee Benefit News and Health Data Management.