Tax advisory market lost $3B globally in 2020 due to coronavirus

Tax advisory firms took a projected $3 billion hit on their revenues around the world last year because of the coronavirus pandemic, according to a new report.

Tax advisory firms took a projected $3 billion hit on their revenues around the world last year because of the coronavirus pandemic, according to a new report.

The report, from Source Global Research, estimates that revenues contracted over 9 percent in 2020 due to the pandemic. Some parts of the world fared better than others. In the U.S., the $16.3 billion market for tax advisory services grew 7 percent in 2019, but in 2020 the report estimated a decline of 13 percent. The U.K. market contracted even more, by 21 percent. On the other hand, Australia saw 4 percent growth.

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Sarah Rafie is an associate at Bracewel

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Britt Steckman is a senior associate at Bracewell.

Paul Maco

Paul is a partner in the Washington, D.C. office of Bracewell.� Paul’s career has intertwined with the SEC’s regulation of the municipal market from the very beginning, when as a young lawyer in the SEC’s Division of Enforcement he participated in preparing the SEC’s September 1977 and 1979 Staff Reports on New York City.� After practice as a securities, project finance, and bond lawyer in New York and Boston, �Paul returned to the SEC in 1994 to work for Chairman Levitt and serve as the first Director of the SEC’s Office of Municipal Securities. During that time, he participated in drafting the continuing disclosure amendments to Rule 15c2-12, oversaw SEC activity relating to Orange County California and advised the Commission on institution and settlement of over 100 enforcement actions in the municipal securities market.�Today, Paul defends states, local governments, and their officials, brokers, dealers, municipal securities dealers, municipal advisors, and their officers and employees, as well as individuals in investigations and enforcement proceedings by the SEC, Department of Justice, FINRA, and states Attorneys General.� Paul also serves as Counsel to a NRSRO, or Rating Agency, on regulatory and enforcement matters.� He advises clients on compliance with SEC and MSRB regulations, and corporate governance matters, conducts internal investigations, and serves as special disclosure counsel in securities transactions.Paul received the "Chairman's Award for Excellence" for his work in developing the amendments to Rule 15c2-12, while at the SEC, and received "The National Federation of Municipal Analysts�Industry Contribution Award" in 2001. Paul is listed in The Best Lawyers in America� in securities law, 2005 - 2010; in corporate governance and compliance law, 2006 -�2010;�and public finance law, 2005�- 2010.� Additionally, he is listed in Who's Who and What's What on Wall Street, Who's Who in America, Who's Who in American Law,The Lawdragon 500 Leading Lawyers in America 2005 edition, and Washington D.C. Super Lawyers 2007 for securities and corporate finance.Paul is frequently interviewed and quoted as an authority on securities regulation in international news media including The National, FTSE Global Markets, BBC News, The Business Times Singapore, and The Singapore American, as well as U.S. media, including The New York Times, The Wall Street Journal, Bloomberg News, the Associated Press, Reuters, and The Bond Buyer.

Despite the slump, demand for tax advisory services has held up better than many other areas of the overall professional services market. The global management consulting market shrank 13 percent to $21 billion. The report predicts the global tax advisory market will recover soon, with a growth rate of 7 percent anticipated.

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The COVID-19 pandemic has reshaped the tax advisory market, stalling M&A activity and international tax work. M&A-driven tax work declined 21 percent last year, reducing total revenues from $1.6 billion to $1.3 billion. In contrast, compliance-related tax management fared comparatively well last year, even though clients initially tried to do more of their work in-house, with only a 5 percent contraction in revenues tied to efforts to shore up cash reserves by taking advantage of tax deferrals and other government support schemes.

“The pandemic has radically reshaped priorities, with many different concerns all vying for space at the top of the corporate agenda,” said Source Global Research managing director Fiona Czerniawska in a statement Monday. “Finance and tax functions are having to balance the demands of tax compliance with the ability to respond to new and unprecedented risks. That balancing act saw attempts to reduce reliance on external support early in the crisis, only for demand to recover as clients recognized that they lacked the capacity and/or capability to carry out compliance work by themselves.”

Some tax firms report greater demand for their services. “We’re seeing lots of requests for compliance services, which is driven by the fact that many clients just weren’t prepared for this,” said Ryan LLC chairman and CEO Brint Ryan in a statement.

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When it comes to clients in different sectors of the economy, tax advisory work in the energy sector declined 23 percent, in the manufacturing industry by 10 percent, in the services sector by 18 percent, and in the technology, media and telecommunications sector by 18 percent. However, much of the decline in that sector seems to be due to media clients, and the high-tech and telecom industries experienced significant growth of 22 percent and 16 percent respectively. Tax advisory work in the insurance industry grew 4 percent. The pharmaceutical and health care sectors saw growth in tax advisory work of 19 percent and 4 percent, respectively. Regulation is becoming an increasingly significant issue in all of those industries and sectors, and is making itself felt through increasing demand for compliance-related support.

For those tax advisory firms that do win work, fee rates are coming under increasing pressure, which will present even more of a challenge throughout this year. Only 3 percent of the clients surveyed in March 2020, before the pandemic had truly taken hold, anticipated that fee rates would fall across the industry; however, by September, that had risen to over 60 percent. While the pandemic itself is undoubtedly the main driver of this pressure on fees, it’s also a consequence both of the growing demand for compliance work which, while complex, isn’t an expensive, highly specialized service, and clients’ belief that a wider range of tax services have been similarly commodified.

The market is expected to recover this year, with growth likely to be focused in specific areas. The continuing pressure on organizations’ own in-house tax functions will probably contribute to growth in compliance-related work. The Source report found that once the crisis is over, the area of tax where clients are most likely to increase their use of outside support is compliance (70 percent of those surveyed predicted they would increase the use of third parties for doing this work). There’s also likely to be a resurgence in M&A-related tax work, as many of those surveyed anticipate the prolonged crisis will lead to an increase in restructuring and transactions.

“We anticipate a higher uptick [in tax work associated with M&A] because the pandemic has caused executives around the world to reflect on what it is they’re trying to achieve within their business,” said Lisa Stott, global lead for tax advisory services at Deloitte, in a statement. “They’re reflecting on whether they have the right strategies, and how to introduce resilience into their business so they can cope more effectively if anything like this happens again. Therefore, a lot of clients are already making decisions about divestments, expansions and acquisitions to make their supply chains more resilient.”