Tax advisory firms took a projected $3 billion hit on their revenues around the world last year because of the coronavirus pandemic, according to a new report.
The report, from Source Global Research, estimates that revenues contracted over 9 percent in 2020 due to the pandemic. Some parts of the world fared better than others. In the U.S., the $16.3 billion market for tax advisory services grew 7 percent in 2019, but in 2020 the report estimated a decline of 13 percent. The U.K. market contracted even more, by 21 percent. On the other hand, Australia saw 4 percent growth.
Scott Beeman joined Aflac as senior vice president; president of Premier Life, Absence and Disability Solutions (PLADS) in 2020, responsible for leading all aspects of Aflac’s PLADS business. With more than 20 years of leadership experience in the insurance and health care industry, Scott is a visionary with a proven track record of channeling his passion and creativity not only into driving revenue and profitable growth, but also into instituting scalable and sustainable infrastructures and leading the pace and progress of restructurings, product development, and organizational change management programs to realize growth and create new value.
Prior to joining Aflac, Scott was president and chief operating officer of Benefit Harbor Insurance Services, LLC. He also previously served as head of Business Strategy, Operations and IT for the Life, Disability and Absence Management program at Zurich, responsible for the creation of the overall strategic value proposition and execution of its life insurance and disability operations with emphasis on the growth of the group life insurance business. Prior to joining Zurich, Scott held numerous leadership positions with Aetna, including head of Life and Long Term Care Businesses and chief executive officer of Aetna Workforce Availability, where he successfully demonstrated the ability to launch and exponentially grow both new and well established businesses. Prior to joining Aetna, Scott held positions of increasing responsibility in various sectors of the health care industry. He previously co-founded his own company, specializing in Internet-based information systems for the high-tech medical equipment sector, which he successfully negotiated for sale in 2001.
Within his local community, Scott serves on the board of The Cove Center for Grieving Children. He holds a Bachelor of Science in health policy and management from Providence College in Rhode Island and earned a certificate of professional development in executive leadership from The Wharton School at the University of Pennsylvania.
Marla Willner is the head of commercial credit management and strategic Initiatives for TD Bank. She is also executive sponsor of the bank's Women in Leadership Employee Group.
Kerry L. Myers is a clinical professor of forensic accounting and law at the Lynn Pippenger School of Accountancy at the University of South Florida. He is also assigned to the Florida Center for Cybersecurity at the University of South Florida. He earned his Juris Doctorate, with Distinction, from the University of Missouri – Kansas City School of Law and a Bachelor of Science in Business Administration-Accounting, Summa Cum Laude, from Central Missouri University. He is a licensed attorney in Missouri where he practiced law and was a federal prosecutor for many years. He recently retired from the Federal Bureau of Investigation where he served as the supervisory special agent of the Technical Operations Squad.
Despite the slump, demand for tax advisory services has held up better than many other areas of the overall professional services market. The global management consulting market shrank 13 percent to $21 billion. The report predicts the global tax advisory market will recover soon, with a growth rate of 7 percent anticipated.
The COVID-19 pandemic has reshaped the tax advisory market, stalling M&A activity and international tax work. M&A-driven tax work declined 21 percent last year, reducing total revenues from $1.6 billion to $1.3 billion. In contrast, compliance-related tax management fared comparatively well last year, even though clients initially tried to do more of their work in-house, with only a 5 percent contraction in revenues tied to efforts to shore up cash reserves by taking advantage of tax deferrals and other government support schemes.
“The pandemic has radically reshaped priorities, with many different concerns all vying for space at the top of the corporate agenda,” said Source Global Research managing director Fiona Czerniawska in a statement Monday. “Finance and tax functions are having to balance the demands of tax compliance with the ability to respond to new and unprecedented risks. That balancing act saw attempts to reduce reliance on external support early in the crisis, only for demand to recover as clients recognized that they lacked the capacity and/or capability to carry out compliance work by themselves.”
Some tax firms report greater demand for their services. “We’re seeing lots of requests for compliance services, which is driven by the fact that many clients just weren’t prepared for this,” said Ryan LLC chairman and CEO Brint Ryan in a statement.
When it comes to clients in different sectors of the economy, tax advisory work in the energy sector declined 23 percent, in the manufacturing industry by 10 percent, in the services sector by 18 percent, and in the technology, media and telecommunications sector by 18 percent. However, much of the decline in that sector seems to be due to media clients, and the high-tech and telecom industries experienced significant growth of 22 percent and 16 percent respectively. Tax advisory work in the insurance industry grew 4 percent. The pharmaceutical and health care sectors saw growth in tax advisory work of 19 percent and 4 percent, respectively. Regulation is becoming an increasingly significant issue in all of those industries and sectors, and is making itself felt through increasing demand for compliance-related support.
For those tax advisory firms that do win work, fee rates are coming under increasing pressure, which will present even more of a challenge throughout this year. Only 3 percent of the clients surveyed in March 2020, before the pandemic had truly taken hold, anticipated that fee rates would fall across the industry; however, by September, that had risen to over 60 percent. While the pandemic itself is undoubtedly the main driver of this pressure on fees, it’s also a consequence both of the growing demand for compliance work which, while complex, isn’t an expensive, highly specialized service, and clients’ belief that a wider range of tax services have been similarly commodified.
The market is expected to recover this year, with growth likely to be focused in specific areas. The continuing pressure on organizations’ own in-house tax functions will probably contribute to growth in compliance-related work. The Source report found that once the crisis is over, the area of tax where clients are most likely to increase their use of outside support is compliance (70 percent of those surveyed predicted they would increase the use of third parties for doing this work). There’s also likely to be a resurgence in M&A-related tax work, as many of those surveyed anticipate the prolonged crisis will lead to an increase in restructuring and transactions.
“We anticipate a higher uptick [in tax work associated with M&A] because the pandemic has caused executives around the world to reflect on what it is they’re trying to achieve within their business,” said Lisa Stott, global lead for tax advisory services at Deloitte, in a statement. “They’re reflecting on whether they have the right strategies, and how to introduce resilience into their business so they can cope more effectively if anything like this happens again. Therefore, a lot of clients are already making decisions about divestments, expansions and acquisitions to make their supply chains more resilient.”
