NEW YORK (PRWEB) MAY 15, 2023
Arizent, the parent company of American Banker, The Bond Buyer and other information services brands, has its first Gold Award from the Financial Communications Society, a non-profit organization for financial marketing, communications and media professionals. As a partnership with S&P Global, Arizent was recognized for its Most Powerful Women in Banking DE&I program in 2022 in the Event Marketing category.
The program elevated the S&P mission of diversity, equity and inclusion in banking and finance by centering around the Arizent Research report "Building Inclusive Workplace Experiences" and reaching over 2 million financial service leaders through the Most Powerful Women in Banking 20th anniversary event.
"We were thrilled with the results of the integrated campaign, and being recognized with a Gold award by the Financial Communications Society validated the outstanding work that went into it," said Janet King, VP of Research at Arizent. "Partnering with S&P Global on event marketing and sponsored editorial research was a great experience, especially for a mission-oriented campaign where our values as organizations aligned."
The sponsorship program centered on data-driven insights and that message was central in the marketing materials pre, during and post event. This partnership gained 1.9 million impressions across digital newsletters and emails, 870k impressions on digital advertisements, 20K+ impressions for the print ad, 4,200+ report deliveries and 360+ live event attendees.
Learn more about the ROI on DEI by downloading the research report here.
To explore another Arizent integrated campaign success story, read this case study.
About Arizent
Arizent is a business information company that advances professional communities by providing insights and analysis and convening industry leaders. The company uses deep industry expertise and a data-driven platform to deliver its services, which include subscriptions, marketing services, live events and access to Leaders, an executive forum. Arizent also connects business communities through leading financial services brands like American Banker, The Bond Buyer, Financial Planning and National Mortgage News, as well as professional services brands like Accounting Today, Employee Benefit News and Digital Insurance.
About S&P Global
S&P Global (NYSE: SPGI) provides essential intelligence. We enable governments, businesses and individuals with the right data, expertise and connected technology so that they can make decisions with conviction. From helping our customers assess new investments to guiding them through ESG and energy transition across supply chains, we unlock new opportunities, solve challenges and accelerate progress for the world.
We are widely sought after by many of the world's leading organizations to provide credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help the world's leading organizations plan for tomorrow, today.