Mortgage technology buyers are still investing, but the way they discover, evaluate, and select vendors has fundamentally changed. In this on-demand discussion, experts from National Mortgage News and Depth share new research and practical insights on what drives trust, influences buying committees, and helps technology providers stand out in an increasingly crowded and AI-driven marketplace.
Mortgage lenders and servicers continue to invest in technology, but the process of winning and influencing buyers has become significantly more complex.
New research from National Mortgage News found that 9 in 10 mortgage technology buyers struggle to find trusted information during the vendor evaluation process. At the same time, AI is changing how buyers discover, compare, and validate technology providers before ever engaging with a sales team.
In this on-demand discussion, Janet King, SVP of Content Strategy at National Mortgage News, joins Leslie Colley and Lindsey Neal of Depth to explore how mortgage technology vendors can build credibility, differentiate their messaging, and better align with how buying decisions are made today.
Key Takeaways
- Why trust and third-party validation are becoming critical factors in vendor selection
- How AI is changing the way buyers discover and evaluate mortgage technology providers
- What today's buying committees need before moving a vendor onto the shortlist
- Why specificity and credibility outperform generic marketing claims
- How to create content that helps internal champions build consensus and justify purchasing decisions
If your organization markets technology, data, software, or services to mortgage lenders and servicers, this session provides practical insights into what today's buyers trust, what influences decision-making, and how successful vendors are adapting their go-to-market strategies for 2026.
