Unpredictable, chaotic, challenging — these are our favorite go-to words to describe today’s environment. Many of us hope that we’ll wake up and find that this was all a movie. In the opening scene, we have the pandemic villain. In the very next, we have the everyday heroes who never planned to be — nurses, grocers and delivery workers. Both visible and behind the scenes, these heroes give us confidence that we can reach a happy ending, just as we have in other crises.
One of the unsung heroes of the past six months has been accountants. Accountants played (and continue to play) a critical role in promoting the public interest and serving as trusted advisors. From audits, taxes and advisory services to strategy and helping with the Paycheck Protection Program, accountants were deemed essential and have worked around the clock to provide guidance and assistance with shifting regulations and due dates.
Cathy Lanning serves as Senior Vice President for the Property & Casualty Marketing organization. In this role, she is responsible for the development and execution of integrated marketing plans for personal and commercial insurance products. Together with her team, she builds the brand and the Nationwide business leveraging data-driven direct marketing, partnerships, digital media, social media, cooperative agency marketing and lead generation strategies.
Most recently, Cathy led Strategic Partnerships where she established a large partnership portfolio with a data driven relationship-based selling approach. Together with partners such as alumni associations, cause organizations and sports organizations, Nationwide was able to understand the exact needs of a household and bring the right solutions at the right time to meet their protection needs. Under her leadership, the business unit grew by over 100% in five years.
Cathy joined Nationwide in 2007 as part of the leadership team that launched Nationwide Bank. Throughout her tenure at the company, she has held roles that require innovation, vision and team building. This includes establishing new digital marketing tools for agents, launching new products in the market, and establishing the Marketing Analytics organization. The Marketing Analytics organization delivered the first-generation marketing mix models, comprehensive digital analytics, and forecasting models, all of which helped Nationwide understand marketing effectiveness across channels and identified investment optimization pathways. The insights served the business lines across the company and opened new horizons for efficient growth and retention.
She has broad experience in brand management, analytics, partnership development, direct marketing, distribution marketing, innovation, product development and strategic planning. Prior to joining Nationwide, Cathy was the Brand Manager at The Scotts Company and Product Manager at WorldCom focused on Virtual Private Networks.
Cathy is a proud Ohio State University alumnus, holding a Bachelor of Science in Psychology, a Bachelor of Science in Business Administration (Marketing) and Masters in Business Administration. She is also a graduate from the Northwestern Kellogg Senior Women in Leadership program.
Outside of work, Cathy is a passionate advocate for education and community learning programs. To live this mission, Cathy serves on the board of The Ohio State University Alumni Association, The Girl Scouts of Ohio’s Heartland and The Wellington School.
Shelley Brazeau Temple serves as President of Nationwide P&C Personal Lines. In this role, Shelley is responsible for all aspects of the Personal Lines Profit and Loss (P&L) segment including product, underwriting, sales and distribution, claims and service.
She most recently served as Nationwide P&C Senior Vice President and Chief Claims and Operations Officer. Prior to that, she served as Senior Vice President of Member Solutions, leading the company’s insurance servicing and billing operations and direct phone sales organization.
Other leadership positions she has held are:
- Regional Vice President of Nationwide’s South Central Operations, responsible for sales, pricing, underwriting and product in a six-state geography, and managing a more than $660 million in sales revenue through exclusive agents and direct sales.
- VP of Strategy and Operational Effectiveness for Customer Service and Direct Sales of Nationwide, developing and executing an innovative contact center strategy.
- VP of Personal Lines Service Operations, responsible for personal lines service and processing center operations.
Shelley began her career at Nationwide as a Claims associate 27 years ago. Her increased responsibilities in leadership positions throughout the years also led her to work with internal audits, product and agency sales.
Shelley holds a bachelor’s degree from Bowling Green State University and the Chartered Property and Casualty Underwriting (CPCU) designation. She has served on several non-profit boards, including Ronald McDonald Children's Charities and the American Lung Association of the Midland States with participation in development, audit/finance and executive committees.
As an accounting professional, these are tough days. But that doesn’t mean your practice can’t grow during this season.
Within corporate environments, accountants are also essential team members when it comes to governance, risk and compliance (GRC), as they ensure that the business’s strategies and goals are in alignment, risks are identified and addressed, and the business complies with laws and regulations. GRC is always a key responsibility, but it’s even more critical when processes could be compromised due to factors outside of an organization’s control — for instance, an unplanned move from a physical to virtual workplace in only a few days.
Recent events have shown us that organizations already using cloud-based technology were in a much better position than those that were not, and the pandemic environment has magnified the vulnerabilities associated with reliance on manual processes and disparate systems. In particular, moving from a single physical environment to one spread across multiple virtual locations without adequate security and safeguards in place has introduced unexpected risks that are not yet fully realized. This is one of the many reasons why it’s time to re-imagine the ideas we used to think would never work, including how and when technology can be leveraged to improve the GRC function.
GRC in a pre-COVID-19 environment was already complex with many moving parts. Add in a sudden shift to virtual business processes and now there are even bigger potential fires around every corner. But that doesn’t mean you get a pass. Decision-makers expect information that is reliable; regulators require compliance and reasonable assurance that financial reports are materially accurate; the public needs insight to make informed investment decisions. On top of these business-as-usual expectations, the complexity of COVID means that GRC teams must be able to assess new risks, comply with changing regulations and revise governance processes, while balancing speed, relevance and accuracy.
Implementing technology that can automate, predict and adjust compliance processes makes these expectations more manageable. Technology solutions that leverage artificial intelligence and machine learning also make it possible to segregate duties, undergo internal audit assessments, model risk, and analyze errors and policy violations so that risk is decreased and control is back in the hands of the finance team.
The light at the end of the tunnel seems distant, but for all its pain, suffering and disappointments, COVID did help us make lemonade out of lemons. For instance, in a recent conversation with business leaders, I learned that transformation plans are expected to accelerate (not slow down) due to the pandemic, paths forward are being re-imagined, and technology projects now have a greater sense of urgency. In the past, a failed technology implementation was so daunting that many leaders would not risk having a failure on their resume, which made it easier to just kick the can down the road.
Current events have shown that, while the fear of a technology failure hasn’t gone away, the potential benefits have surpassed the dread. Standing still is not a viable business strategy, and speed-to-market, winning customer mindshare, and competitive advantage are all considerations as businesses assess the path forward. Fortunately, in either circumstance of new systems planned or those already underway, there are technologies that can reduce the risk of failure. GRC cloud solutions that include AI-driven risk analysis tools help anticipate risks and track resolution, as well as continuously monitor access policies while onboarding new users, changing role assignments or designing new roles.
When I served as a chief information technology officer, I couldn’t count the times that “temporary” access would be requested or new work assignments would occur — providing team members with more access than needed and creating an easy target for audit team findings. Almost 16 years later, I am happy to note that technology has evolved and improved with time — better and more extensive functionality, improved deployment options, integration that reduces the need to move sensitive data to less secure systems for analysis, and to my delight, no spreadsheets to manage workflows. It feels like dinosaurs were roaming the Earth compared to the current technology options that allow GRC professionals to automate high-risk processes across procurement, accounts payable, accounts receivable and the general ledger.
Technology is not the silver bullet to every business challenge. However, there’s no denying the benefits of analyzing requisitions, purchase orders, invoices, expense reports and orders using AI and machine learning. In a pandemic environment, new risks — both predictable and evolving — will occur, and GRC professionals must have tools to not only calculate the likelihood and impact of risks, but to comply with regulations that mandate highly controlled internal controls, integrity over the financial reports and the safeguarding of user-designated consent parameters.
Ensuring alignment with the mission, purpose and values of the organization, while simultaneously achieving business growth and satisfying stakeholders, was already keeping executives up at night. Now, things like natural disasters, economic uncertainty and the current pandemic have piled onto an ever-growing list of concerns. While external pressures may not let up in the short term, leveraging technology solutions that automate risk and compliance processes will give GRC professionals at least one less sheep to count.
