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Robert A. Maksimchuk is the data modeling evangelist for Rational Software Corporation.  Maksimchuk coauthored UML For Database Design, Addison-Wesley, 2001, ISBN 0-201-72163-5 with Eric J. Naiburg.

Robert Blumberg is the president of Blumberg Consulting, Inc. He has broad experience both as a computer software executive and as a consultant focusing on product R&D, marketing and business development. Blumberg specializes in the commercialization of software products, from market analysis to product design and go-to- market planning. Previously, he was president of Fresher Information, a DBMS vendor specializing in unstructured data management. Before that, Blumberg founded Live Picture, where he held various executive positions. Blumberg has also been a featured speaker at many industry events and management forums in the U.S. and elsewhere. He may be reached at rblumberg@earthlink.net.

Rob Gillette is CTO and vice president of engineering for Evolve and author of Physical Database Design for Sybase SQL Server. Gillette is responsible for Evolve's technology strategy and for the architecture, design and development of Evolve's product suite. He is the key architect of all new product initiatives and leads the products' continual evolution and enhanced functionality. Gillette may be contacted by e-mail at rob.gillette@evolve.com.

Shaku Atre is president of Atre Group Inc. and of a leading consulting, training and publishing company specializing in business intelligence. An acknowledged expert in the data warehousing and database field and an exceptional speaker, she captures the attention of audiences and maintains their interest while guiding her listeners through sophisticated material. Before heading her present company, Ms. Atre was a partner with PricewaterhouseCoopers. She also has 14 years of experi­ence in various fields with IBM. As a prolific writer, she has published more than 500 columns in various publications and is the author of a number of books, including “Database: Structured Techniques for Design, Performance and Management,” ‘Information Center: Strategies and Case Studies,” “Database Management Systems,” “Distributed Databases, Cooperative Processing & Networking,” “Atre’s Roadmap for Data warehouse/Data mart Implementations,” and “Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications.” She can be contacted at shaku@atre.com. Download some of her previously published columns at www.atre.com/forms/survey1.html.

Jamie Barrette is lead consultant at ClarityMatters, a business analytics consulting firm. Specializing in data warehousing and business intelligence, he brings a unique perspective to projects with experience in both the business and technical realms. He has successfully deployed end-to-end solutions for Fortune 100 companies and is a frequent speaker on workforce analytics and other business intelligence topics. Barrette may be reached at 678-514-6013 or jamie.barrette@claritymatters.com.

Andres Perez is a senior information management consultant and principal of IRM Consulting, Ltd. Co., San Antonio, Texas, and an associate of Larry P. English. He is an experienced information management consultant and enterprise information architect and is certified in the TIQM method. Perez is a well- known public speaker that has participated in the Information Quality, DAMA International, ZIFA, TDWI and other conferences.

Dan Fisher is a senior manager with Accenture and is a member of Accenture's North American Business Intelligence practice. He joined Accenture in 1995 and is based in Dallas, Texas. Fisher leads and serves as subject-matter expert on cross-industry client implementations that include data warehousing, performance management, customer insight and analytical applications. Please contact Fisher at daniel.fisher@accenture.com.

Dr. Dursun Delen is the assistant professor for the Oklahoma State University Department of Management Science and Information Systems.

Dr. A. William McVey is a professor of marketing at Webster University and author of the book, Value Proposition Marketing: How to Know, Get and Retain Customers. McVey studied media under McLuhan and is a widely respected, international business consultant who has worked with clients such as American Century Investments, Sprint, Bank of Montreal and PPG. You can contact him at awmcvey@earthlink.net.

Frank Gelbart is president and CEO of Appfluent Technology, the business intelligence infrastructure company. During his 19-year career in enterprise software, Gelbart has been involved with early- stage, venture-backed software companies, three of which were acquired by publicly traded companies and one had a successful IPO. Prior to Appfluent Technology, Gelbart was VP of Worldwide Sales at Peakstone Corporation, a venture backed start-up pioneering a new category of e-business capacity management solutions for the enterprise. Gelbart has held senior management positions at Entevo Corporation, Cheyenne Software and Equinox Corporation. Visit www.appfluent.com for more info.