• Watch On-Demand: Banking on Consumer Expectations: Insights for Strategic Marketers

    On-Demand

    Join us to discover how to align your marketing efforts with evolving customer expectations, effectively communicate with financial institutions, and navigate the ever-changing landscape of digital transformation. Learn from top executives, including the Chief Strategy and Market Officer of Valley Bank and experts from Arizent and Monigle.

    Key topics:

    1. Banking Customer Expectations: Gain insights into the ever-evolving landscape of customer expectations, understanding what today's consumers demand from their banking relationships, and how these demands are driving the strategies of financial institutions.
    2. Humanizing Customer Experience: Explore the five transformative shifts that humanize the banking customer experience, ensuring your marketing efforts resonate with the changing preferences of modern consumers, resulting in more meaningful and engaging interactions.
    3. Market Position Alignment: Evaluate how your market positioning aligns with the dynamic needs of banks as they strive to deliver enriching and captivating customer experiences, empowering you to better tailor your strategies for success in this evolving landscape.
    Speakers
    Janet King

    Vice President, Research and Content Solutions

    Collyn Gilbert
    Collyn Gilbert

    Chief Strategy and Market Officer, Valley Bank

    Brian Elkins
    Brian Elkins

    Executive Director, Financial Services, Monigle