Whitney Parker Mitchell
Whitney Parker Mitchell is Arizent's Chief Marketing Officer, where she leads the marketing, communications, product, and audience growth teams in advancing the company's mission to deliver cutting-edge industry insights, elevate leaders, and build thriving communities. Whitney also oversees the delivery of marketing services—digital advertising, lead generation, research and custom content—across its seven leading media brands, which include American Banker, Bond Buyer, Accounting Today, National Mortgage News, Financial Planning, Employee Benefit News, and Digital Insurance.
With deep expertise in fintech, regtech, and cybersecurity, Whitney has driven innovation throughout her career in B2B marketing. She is the founder and former CEO and owner of an award-winning B2B marketing agency, recognized three-times on the Inc 5000 list during its 8-year span. She sold the agency in January 2025 to an independent strategic buyer when joining Arizent. Whitney's diverse career spans national security, tech startups, and global risk management, where she has guided over 200 firms on strategic marketing, branding, product design, and revops.
She holds a Master's in International Relations focused on National Security from Syracuse University and a Bachelor's in Political Science from Boise State University.
With deep expertise in fintech, regtech, and cybersecurity, Whitney has driven innovation throughout her career in B2B marketing. She is the founder and former CEO and owner of an award-winning B2B marketing agency, recognized three-times on the Inc 5000 list during its 8-year span. She sold the agency in January 2025 to an independent strategic buyer when joining Arizent. Whitney's diverse career spans national security, tech startups, and global risk management, where she has guided over 200 firms on strategic marketing, branding, product design, and revops.
She holds a Master's in International Relations focused on National Security from Syracuse University and a Bachelor's in Political Science from Boise State University.