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SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook.

Twenty-five executives chosen for exceptional achievement and innovation

Marketers can utilize branded content to drive marketing outcomes, push customers through the sales funnel

EBA’s Open Enrollment Readiness Benchmark hits an all-time low, a strong indication that it’s time for a new way of thinking about the annual sign-up period

Yorke to Head Revenue, Product and Marketing

A unique survey of technology companies that are changing the face of the financial industry

Many organizations slow to review worker assessments, solicit employee feedback and track benefit sign-ups

Account-based Marketing (ABM) Product that Uses Intent Intelligence to Identify Accounts that are In-market for a Client’s Product(s)

Many organizations strain to engage workers, track sign-ups and record employee comments about the benefits process.

Accountants and CPAs need to take the lead in getting ahead of the coming wave of change, says Kimberly Ellison-Taylor.