Industry Assessment Tool
A new opportunity to generate and qualify leads for your business
Opportunity Overview
Arizent has created a custom content experience designed for buyers to evaluate themselves against peer companies on a given topic. The outcome is a useful analysis for prospective customers, as well as quality lead capture and qualification for your team. Your firm will gain access to the most premium, hard to reach audiences in your industry. This program can be added onto an Arizent research effort, a custom content channel or simply stand-alone.
5-Question assessment tailored to your industry topic
Peer-based feedback throughout the experience
Downloadable asset showcasing thought leadership
Branded Promotion
Your assessment tool will be featured in a variety of promotional media positions across our editorial properties.
- Dedicated email sends
- Banner advertising to promote assessment
- Native ad modules on our editorial site
- Promotion in editorial newsletter (text ad space)
Assessment Tool
We will work together to develop a value-based content experience that will attract and engage your target customer.
- Work with existing research or data points to create benchmarks
- Develop copy and information design together with your team
Lead Generation and Qualification
At the end of the journey, potential customers will be invited to download a valuable asset and we share the leads with your team.
- Showcase your thought leadership piece
- Setup dashboard to share leads and information about visitors and engagement
- Data collected from the assessment can help inform your messaging, custom content and sales-enablement activities