CFOs face growing demands amid coronavirus

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

CFOs and senior finance executives are dealing with a growing number of responsibilities and demands as a result of the novel coronavirus pandemic, according to a new report.

The report, from consulting firm Protiviti, found that the pandemic has been a wake-up call to finance departments that weren’t already investing, or weren’t investing enough, in cloud-based systems as they have struggled to shift to the remote work environment. Eighty percent of the 1,057 finance leaders surveyed ranked security and privacy of data as a top priority, while 78 percent cited enhanced data analytics, and 72 percent cited cloud-based applications.

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Rachel Farris of TaxStackAI

Rachel Farris, CPA, is the founder of TaxStackAI.com, a company dedicated to helping small accounting firms modernize through AI-powered tools. She also leads her own accounting practice, where she focuses on strategic tax planning and advisory services. She is a recognized thought leader in the accounting profession, frequently presenting at national conferences, contributing to podcasts, and leading continuing education sessions for accounting professionals. She has been recognized as one of America's Top 200 CPAs and named among the 40 Under 40 Top Accounting and Tax Professionals. She is passionate about inspiring the next generation to pursue careers in accounting and driving innovation to modernize the profession.

Alex Mechling, JD, serves as Director of Go-To-Market Strategy and Carrier Management at Paychex Insurance Agency. A benefits consulting leader with over 12 years in the field, he holds deep expertise in employee benefits, strategic planning, and digital health solutions. His professional background spans startups, private firms, and publicly traded companies, where he is recognized for driving growth through cross-functional alignment and talent development.

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Of those respondents who are CFOs and vice presidents of finance, 72 percent ranked cloud-based applications as a top priority to address over the next 12 months. Seventeen percent ranked cloud-based applications as the most important finance priority for their organizations to address, signifying a big jump from the 8 percent of respondents who indicated so in a similar survey by Protiviti last year.

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“Having the right technology infrastructure and cloud capabilities is now considered a baseline in order to operate effectively and efficiently and will continue to be as organizations move into a hybrid work environment,” said Chris Wright, managing director and global leader of Protiviti’s Business Performance Improvement practice, in a statement. “COVID-19 disruptions underscored the critical nature of a truly digital finance workforce and companies without advanced technologies and digital processes faced a difficult transition to remote work. We’re now seeing an increasing number of boards and CEOs tap their finance leaders for guidance about whether their organization is allocating enough resources to their technology infrastructure.”

Labor models are changing, in part as a result of the pandemic, with 18 percent of the finance leaders surveyed saying their organizations are relying on managed services providers, while 29 percent are augmenting their staff to handle financial planning and analysis with greater speed and agility.