2020's impact on the hiring market for accountants

Before the pandemic, accounting and finance professionals actively searched for better opportunities. Once the pandemic hit, employees worried about company layoffs and hesitated to seek new opportunities.

As the rollercoaster that is 2020 brings ups, downs and twists that impact people, businesses and nations, hiring in the accounting and finance industry is experiencing its own wild ride. At the beginning of this year, all signs pointed to a tight and challenging labor market for hiring qualified finance and accounting professionals. Fast forward to today, and much has changed about the employment landscape and what candidates are looking for.

When the coronavirus was first gaining momentum, the consensus we heard from accounting and finance hiring managers was this would be a short-term challenge that wouldn’t impact long-term business operations. However, after a few months of shutdowns, companies realized the pandemic would not dissipate quickly as the economy continued to fall. Companies began to put many projects on the back burner with the expectation that project work would resume in June or July once employees returned to work. As the country has begun to accept a new normal of working remotely, companies realized those key projects can no longer be put on hold — resulting in new job opportunities for accounting and finance professionals.

To put accounting hiring in perspective, the unemployment rate for accounting and finance positions in August was 5.7 percent, compared to a national unemployment rate of 8.4 percent overall. Additionally in August, there was a 10 percent increase in online job postings for accountants and auditors, primarily in industries such as construction, life sciences and agriculture. For example, public road projects are booming and we’re seeing a need for experienced professionals to help with purchasing inventory and contracts for state and local highway administrations.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE

Nenshad Bardoliwalla is a co-founder and vice president at Paxata. He is the lead author of "Driven to Perform: Risk-Aware Performance Management From Strategy Through Execution." Nenshad co-founded Tidemark Systems Inc. where he drove the market, product and technology efforts for their next-generation analytic applications built for the cloud. He formerly served as vice president for product management, product development and technology at SAP where he helped to craft the business analytics vision, strategy and roadmap leading to the acquisitions of Pilot Software, OutlookSoft, and Business Objects. Prior to SAP, he helped launch Hyperion System 9 while at Hyperion Solutions. Nenshad began his career at Siebel Systems working on Siebel Analytics.

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John Swigart is responsible for overseeing all aspects of Pie since its establishment in 2017. He started his career in the Financial Institutions Group at A.T. Kearney and later worked at Swiss Re in their U.S. Reinsurance business and global Capital Partners divisions. Subsequently, John served on the Esurance executive team for 13 years and was the company’s first Chief Marketing Officer. Most recently, he served as the Chief Marketing Officer for RapidAdvance, a non-bank small business lender that is part of the Quicken Loans family. John holds a B.A. in Economics from Haverford College.

How has the hiring market shifted?

Before the pandemic, accounting and finance professionals actively searched for better opportunities that would provide higher compensation or the chance to work with new software. Once the pandemic hit, employees worried about company layoffs and hesitated to seek new opportunities. Over the past month, accountants have once again begun looking for new roles, searching for companies whose business values align with what they find important. Workplace flexibility and a robust communication plan now matter most. Employees are also paying close attention to how companies respond to the coronavirus pandemic crisis as a business and an employer.

The role of workplace flexibility

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Successfully transitioning to remote talent takes a new way of thinking. As some offices remain closed to help slow the spread of the coronavirus, working remotely isn’t the only consideration — recruiting, interviewing, hiring and onboarding are also being completed virtually. Implementing a virtual onboarding program can be key to your new hire’s success. Video chats can help beyond the interview process. Use video chat to welcome, onboard and train new hires the way you normally would in person. Now may be a good time to revisit your new hire program and to make adjustments, keeping in mind new needs for communication and flexibility.

The power of proactive communication

Proactive communication is key, especially during the pandemic. With a staffing partner, recruiters typically spend time coaching employees on the importance of communication and how to communicate with their managers. With so many employees working virtually, managers need to be able to determine when projects are completed. An action plan and proactive check-ins can help eliminate ambiguity between managers and their employees.

In these uncertain times, companies who aren’t aware of the evolving hiring market for accounting professionals may struggle to find qualified talent for their roles. Job seekers are watching to see how your company responds to the pandemic and are looking for more flexibility and communication as they navigate through challenges. By proactively communicating, providing workplace flexibility and building a strong virtual onboarding program, you can still find qualified workers to meet your accounting and finance needs.

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