2020's impact on the hiring market for accountants

Before the pandemic, accounting and finance professionals actively searched for better opportunities. Once the pandemic hit, employees worried about company layoffs and hesitated to seek new opportunities.

As the rollercoaster that is 2020 brings ups, downs and twists that impact people, businesses and nations, hiring in the accounting and finance industry is experiencing its own wild ride. At the beginning of this year, all signs pointed to a tight and challenging labor market for hiring qualified finance and accounting professionals. Fast forward to today, and much has changed about the employment landscape and what candidates are looking for.

When the coronavirus was first gaining momentum, the consensus we heard from accounting and finance hiring managers was this would be a short-term challenge that wouldn’t impact long-term business operations. However, after a few months of shutdowns, companies realized the pandemic would not dissipate quickly as the economy continued to fall. Companies began to put many projects on the back burner with the expectation that project work would resume in June or July once employees returned to work. As the country has begun to accept a new normal of working remotely, companies realized those key projects can no longer be put on hold — resulting in new job opportunities for accounting and finance professionals.

To put accounting hiring in perspective, the unemployment rate for accounting and finance positions in August was 5.7 percent, compared to a national unemployment rate of 8.4 percent overall. Additionally in August, there was a 10 percent increase in online job postings for accountants and auditors, primarily in industries such as construction, life sciences and agriculture. For example, public road projects are booming and we’re seeing a need for experienced professionals to help with purchasing inventory and contracts for state and local highway administrations.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE

Patrick Bermingham is CEO of Adflex.

diego-logiudice.png

With Forrester since July 2005, Diego primarily contributes to and advises on Forrester's offerings for Application Development & Delivery Professionals. He partners with Forrester's global application leaders and is a leading expert on SDLC processes and practices, covering topics such as Agile development, Agile and Lean transformations, Agile development sourcing strategies and services, Agile testing practices and tools, DevOps, and software testing and quality, with a key focus on systems of engagement. Diego also covers software delivery metrics, artificial intelligence, and open source governance.

His 28 years of industry experience, in addition to application development, allow him to give expert advice on change management programs for optimizing the overall modern application delivery process, execute technology management assessments, review technology management strategies, and make comparisons. He also has experience in complex mission-critical project and client engagement management.

Previous Work Experience

Prior to joining Forrester, Diego held international management positions covering various roles, such as director consultant at Meta Group and head of Agile product development for advanced reuse methods and technologies at Quartersoft. He was also regional VP and director for consulting at Genesis/Iona, where he helped many clients transition to distributed applications. He also worked as an enterprise architect and project/product manager, participating in various pan-European projects. He started out as a software engineer, developing AI tools and early graphical user interface technologies at Olivetti.

Diego has also been very active in global open software standards consortia such as OMG, contributing to the early specifications of middleware standards such as CORBA and model-driven architecture. He has been a frequent speaker and panelist at many European conferences on software development.

Diego has published various research reports on open source, software reuse, semantic Web, and object technology, including the AI book Practical Experience in Building Expert Systems.

Education

Diego received a master's degree in computer science from Pisa University in Italy, and he specialized in artificial intelligence through on-site courses at Stanford University and SRI Palo Alto during a two-year working internship with Olivetti in the US.

How has the hiring market shifted?

Before the pandemic, accounting and finance professionals actively searched for better opportunities that would provide higher compensation or the chance to work with new software. Once the pandemic hit, employees worried about company layoffs and hesitated to seek new opportunities. Over the past month, accountants have once again begun looking for new roles, searching for companies whose business values align with what they find important. Workplace flexibility and a robust communication plan now matter most. Employees are also paying close attention to how companies respond to the coronavirus pandemic crisis as a business and an employer.

The role of workplace flexibility

Advertisement

Successfully transitioning to remote talent takes a new way of thinking. As some offices remain closed to help slow the spread of the coronavirus, working remotely isn’t the only consideration — recruiting, interviewing, hiring and onboarding are also being completed virtually. Implementing a virtual onboarding program can be key to your new hire’s success. Video chats can help beyond the interview process. Use video chat to welcome, onboard and train new hires the way you normally would in person. Now may be a good time to revisit your new hire program and to make adjustments, keeping in mind new needs for communication and flexibility.

The power of proactive communication

Proactive communication is key, especially during the pandemic. With a staffing partner, recruiters typically spend time coaching employees on the importance of communication and how to communicate with their managers. With so many employees working virtually, managers need to be able to determine when projects are completed. An action plan and proactive check-ins can help eliminate ambiguity between managers and their employees.

In these uncertain times, companies who aren’t aware of the evolving hiring market for accounting professionals may struggle to find qualified talent for their roles. Job seekers are watching to see how your company responds to the pandemic and are looking for more flexibility and communication as they navigate through challenges. By proactively communicating, providing workplace flexibility and building a strong virtual onboarding program, you can still find qualified workers to meet your accounting and finance needs.

More Thought Leadership

For years, creating a standout piece of B2B content was already challenging enough. Now, with AI tools churning out articles, social posts, and even entire white papers in minutes, the market is swamped with new content every day. Buyers and senior decision-makers rarely have the time—or the patience—to sift through it all. In an AI-flooded world, any veneer of "quality" can seem suspect if readers sense it might be auto-generated.

The decline of traditional search marketing is becoming impossible to ignore. Not long ago, a robust SEO strategy served as the backbone of inbound lead generation, supplying a steady flow of site visitors and form fills. But as AI-driven search evolves, many businesses now watch their organic traffic vanish—sometimes dramatically—because search engines are surfacing direct answers or relying on large language models (LLMs) to summarize content, causing fewer clicks to reach content-rich websites and publishers.

AI-driven search is rewriting how buyers find answers, and it's forcing a major change in how we think about inbound.