Nothing you learn in school prepares you for your first audit. College students spend years learning about the concepts and mechanics of accounting, business and statistics, but you can’t really learn how to be a CPA until you put it into practice — which is why we have to work in the field before we can become a CPA, even if we’ve passed the CPA Exam. In-person training and on-the-job experience are crucial to the success of our youngest accountants.
This year completely changed the accounting profession as we knew it. Offices closed, businesses shuttered and CPAs all over the country turned their homes into home offices. In a profession so reliant on in-person interaction, we've found ways to readjust, but not without consequences. As firms begin preparing this month for the busy season, we need to look back at what we've learned about hiring, training and working in a pandemic so we can prepare for the new normal.
Troy Vosseller is the Co-Founder of gener8tor–a Midwest-based venture capital firm and startup accelerator network. Since 2012, gener8tor has worked with more than 1,000 startups that have cumulatively raised more than $1.4B in follow-on venture capital. Troy came to gener8tor from the University of Wisconsin Law School's Law & Entrepreneurship Clinic, a program providing free legal services to startup businesses and entrepreneurs, where he worked as an Assistant Clinical Professor/Supervising Attorney. As an undergraduate at the University of Wisconsin-Madison, Troy founded the most cliché student startup imaginable–a t-shirt company. It was a success, and today Sconnie Nation continues to market a line of apparel that focuses on celebrating the Wisconsin lifestyle.
Before discovering his love of startups, Troy held brief stints at Qualcomm and Intuit. He holds a BA, MBA and JD from the University of Wisconsin-Madison.
Alex Fuentes has 20 years of experience in start-up and rapid-change environments and is currently Brickeye's Executive Vice President of Strategic Growth and Business Development.
He provides a deep understanding of infrastructure development and cleantech to Brickeye, having served in senior roles within the energy storage and renewable energy sectors. Alex holds an MBA from the University of Toronto's Rotman School of Management and a Bachelor's degree in mechanical engineering from the University of Waterloo.
Lena is a startup veteran with demonstrated expertise in propelling business growth for growth-stage fintech companies. In her role as Chief Revenue Officer at leading life insurance technology company Bestow, Lena Chukhno oversees B2B partnership growth for advisor, embedded and enterprise partners. Companies of every size — from startups to public companies — leverage Bestow's software to launch and sell digital life insurance and improve efficiency and profitability by managing the business online.
Prior to joining Bestow, Lena had a combined role as the General Manager of Student Loan Refinancing and Head of Strategy at Earnest, a mission-driven fintech in San Francisco. Under her leadership, Earnest grew to become the market leader in the education financing space.
Previously, she led business development and growth strategy for the Multi-Asset Solutions division at JPMorgan and spent time at McKinsey & Company in management consulting.
A native of Ukraine, Lena earned bachelor's and master's degrees in finance from Kyiv National Economic University, and an MBA from INSEAD.
The pandemic has exacerbated fraud and we’ll face mounting pressure to identify financial fraud next year. We’ve already seen major cases, such as this year’s Wirecard and Luckin Coffee scandals, that will only continue to be exposed during a time of economic instability. There was already a learning curve associated with the lack of training at an education level involved with identifying and ferreting out fraud. This will only continue as new CPAs get less hands-on training.
In the immediate aftermath of the pandemic, companies slashed their budgets for consulting and advisory work. As a result, accounting and consulting firms have had to do damage control. Business Insider reports that KPMG laid off parts of its tax, audit and advisory staff, Accenture cut 5 percent of its workforce, and PwC paused all fall recruitment efforts.
Most layoffs skew toward junior or administrative employees, which has led senior auditors to take on more work and different kinds of work. This change in staffing has influenced the day-to-day work of more experienced employees in two ways. On one hand, they no longer have large teams with junior members to take on administrative tasks, bogging down employees in the grunt work. On the other hand, they no longer have to train these younger employees, opening up more time to do client work.
Training takes up a lot of time, but it's a crucial part of the workforce ecosystem. As entire offices went remote and companies trimmed their teams, we began missing out on in-office communication and in-person training, which can have long-term effects on our profession. It's easy to not feel the brunt of it at first; in fact, productivity and efficiency have gone up in the short term. However, we'll start to see a larger learning gap between new hires and more experienced accountants in the long term.
Another side effect of these layoffs is that the market for experienced CPAs is much more competitive. As businesses struggle with unpredictable cash flows, inefficiencies and new government policies and financial aid packages, the demand for seasoned financial talent has increased, and companies are fighting to hold onto their best performers who can work autonomously from home.
It's great to see so many adapting to the work-from-home environment, and cuts or delayed hiring may have been necessary for the profession to manage through the first wave of the pandemic. But as we enter phase two, we need to prepare for what 2021 and beyond will look like in this "new normal."
There's a big challenge we face with new-hire training, and it will be hard for new hires to be as effective if they can't work alongside their teams and learn in-person. Firms might be inclined to skip out on or limit hiring new talent this November. You could see demand for experienced hires go up because seasoned professionals can work more autonomously, while demand for new hires decreases as firms realize they are at a disadvantage in trying to train new employees effectively, even with the technology and collaboration tools that are available.
When COVID-19 changed the way we worked overnight, technology adoption was no longer a nice-to-have but a necessity. Gone were the days of relying on manual processes and side-by-side training, and the firms that were already technologically savvy have shined the most during this dark time. That's not to say technology can or will solve all our problems.
The firms that double down on a hybrid model of training — half remote and half in-person, following government guidelines — will be the most successful in this new normal. The virus will not magically disappear in the new year, so we need to further advance technology adoption that enhances CPA capabilities, such as utilizing remote learning and training capabilities, and shift from confirmation procedures that rely on mail or fax to electronic confirmations, which more effectively fit into the new normal of working from home.
We will need to get back to team-based in-person work and training at the client’s location, however. These last few months have proven that we might not have to do it as often as before the pandemic. But the future of CPA talent relies on side-by-side training and mentoring, especially if we expect new hires to get up to speed as quickly as they have in the past.
Nothing students learn in school will fully prepare them for their first audit — never mind finding fraud. We need to hire these young professionals and usher our firms into the "new normal," a world reliant on technology, combining in-person and online processes, and dedicated to the education and training of our youngest CPAs.
