The next stimulus should aim for a broad-based, inclusive recovery

Economic experts believe the current surge is not enough to stop continued losses incurred by various segments of economy.

On election night, Democratic campaign consultants may have been wondering, “Where did all these voters come from?” But unless the next Congress sets a legislative course over the next few months, Speaker of the House Nancy Pelosi may soon be wondering, “Where did all the voters go?”

The incoming Biden administration will need to navigate an extremely rough economic path ahead. Congress has struggled to reach an agreement for another round of stimulus to provide emergency relief for families and businesses. Now they must act before the “dark winter” ahead further deteriorates the economic recovery.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE

David Mahdi is a senior research director in IT Leaders Systems, Security and Risk at Gartner, focusing on identity and access management, authentication, and data security. His area of expertise includes public-key infrastructure (PKI), certificate management, enterprise, customer and citizen authentication, IAM, blockchain, IoT and data security.

John Toepfer is CEO of investment management industry software provider Synthesis.

John Toepfer is CEO of investment management industry software provider Synthesis.

Malone-Mona07192019

Mona Malone is chief human resources officer and head of people and culture for BMO Financial Group. She is accountable for the people and culture agenda at BMO, which includes human resources, corporate communications, community giving, the office of the Chief Executive Officer, BMO Quebec and the bank’s corporate university, BMO IFL.

Malone has held roles in human resources and in the business for over 20 years at BMO. She was a retail banking sales leader at BMO in the GTA and VP product and marketing officer at ePost (a joint venture between Canada post and BMO). In addition, she has held a range of senior HR roles such as CHRO of Canada’s Personal and Commercial Banking group and chief learning and talent officer.

Malone lives in Toronto with her husband and three children. She is a recipient of the Queen’s Diamond Jubilee Medal in recognition of her community service with youth development organizations.

Malone holds an Honours Business Administration degree from Ivey Business School at University of Western Ontario. She is an advisory council member for the Ian O. Ihnatowycz Institute for Leadership at the Ivey Business School, and a member of the Branksome Hall board of governors and the Long Run Initiative board of governors.

Gross domestic product, the broadest measure of goods and services produced across the economy, decreased at an annual rate of 32.9 percent in the second quarter of 2020, followed by a surged of 33.1 percent in the third quarter, in part due to earlier rounds of fiscal stimulus when businesses were offered Economic Injury Disaster Loans and forgivable Paycheck Protection Program loans, and individuals received direct payments and extended unemployment benefits.

Economic experts believe the current surge is not enough to stop continued losses incurred by various segments of economy.

“While the strong bounce back in activity from the initial devastation of COVID-19 was heartening, the recovery thus far has been highly uneven, and the path ahead is highly uncertain,” said Federal Reserve Governor Lael Brainard in a speech last month at the Society of Professional Economists annual online conference.

This highly uneven and uncertain bounce indicates the prospect of a K-shaped recovery, where some sectors continue to recover, while others see a steady decline.

Advertisement

The new stimulus package must focus on the sectors facing difficulties ahead to avoid colossal damage and massive layoffs.

According to the U.S. Chamber of Commerce, approximately 4 million small businesses — 13 percent of America’s 31 million smallest employers — have now exhausted their PPP loans, and many face permanent closure without further assistance.

According to the National Restaurant Association, the restaurant industry will lose $240 billion. U.S airlines may be forced to furlough 75,000 pilots, flight attendants, mechanics and other workers by the end of 2020 if Congress doesn’t act.

States and municipalities are now on verge of extreme shortfalls due to declines in tax revenues and rises in additional costs. Local governments that fund and operate public school systems will need more funding. “The average school district will face $1.8 million, or $485 per student, in additional costs for disinfectants, personal protective equipment and other preparations to bring students into classrooms this year,” according to the Association of School Business Officials.

The Federal Reserve’s Survey of Consumer Finances indicates that cash-strained households will continue to suffer as a result of continued unemployment and reduced working hours. The CARES Act did support these households either through direct payments or enhanced unemployment benefits this year, but the financial security of these households will depend on whether unemployment benefits will be extended or supplemented next year.

Therefore, it is imperative for Congress to ensure that the recovery reaches those who have been disproportionately affected. A targeted fiscal support can turn a K-shaped recovery into a broad-based, inclusive recovery to eliminate shortfalls in employment and provide a better outcome overall.

More Thought Leadership

For years, creating a standout piece of B2B content was already challenging enough. Now, with AI tools churning out articles, social posts, and even entire white papers in minutes, the market is swamped with new content every day. Buyers and senior decision-makers rarely have the time—or the patience—to sift through it all. In an AI-flooded world, any veneer of "quality" can seem suspect if readers sense it might be auto-generated.

The decline of traditional search marketing is becoming impossible to ignore. Not long ago, a robust SEO strategy served as the backbone of inbound lead generation, supplying a steady flow of site visitors and form fills. But as AI-driven search evolves, many businesses now watch their organic traffic vanish—sometimes dramatically—because search engines are surfacing direct answers or relying on large language models (LLMs) to summarize content, causing fewer clicks to reach content-rich websites and publishers.

AI-driven search is rewriting how buyers find answers, and it's forcing a major change in how we think about inbound.