Use company acquisitions to access economic incentives

In the current economic environment, it could be advantageous for you or your clients to consider a strategic acquisition.

Many economic incentives are complex but can provide significant value with some creative strategizing. State and local governments offer tax incentives to businesses to create new jobs, often requiring that the recipients prove they have hired “net new” employees over an established time period. In the current economic environment, it could be advantageous for you or your clients to consider a strategic acquisition.

But what happens when new employees sign on as the result of a business acquisition?

Acquisitions offer companies unique and significant opportunities for future growth. They can also mean operations may be reduced, moved or closed altogether if the acquiring company does not see value in the acquired business.

This makes acquisition decisions, and the results, extremely important to new and existing employees.

Like all economic incentives, the interpretation of acquired employees as “net new” employees depends on the state’s legislative statute. Some states will allow for employees to be considered as net new as they are new to the Federal Employer Identification Number of the acquiring employer.

Other states will consider employees of the acquired company as existing employees within the state and therefore will not include them in the “net new” count. Most of these states have specific provisions in their state laws that exclude any employees who worked in the same industry or location from the net new count.

Advertisement

Consider the following example of how incentives through an acquisition might work: An electronic components manufacturer struggling to keep up with new business growth and customer demand may seek out a competitor to enter into an asset acquisition deal. The acquiring company agrees to purchase the assets of the business (building, machinery, etc.) and then needs to determine where to place the newly acquired assets. After considering several options and working with the state’s economic development office, the acquiring business is offered a new job creation tax credit for the jobs that are net new to the acquiring business. The job creation incentives total $900,000 for the acquisition and include future job growth commitments of nearly $7,000 per new job. Talk about bottom-line impact.

Opportunities in crisis

In this year of COVID-19, acquisitions have become more important than ever. Some companies are weathering these uncertain times, whereas others are making the difficult decision to close their doors. Other businesses may realize they don’t have the bandwidth internally to grow and expand and are looking for a more robust company that could help them reach that position.

The pandemic has already caused thousands of small businesses to shutter their doors for good, leaving employees out of work and with an uncertain future. Growing companies looking to make acquisitions can keep these jobs alive with the added benefit of receiving tax incentives for maintaining key employment opportunities.

As we begin to see light at the end of this tunnel, businesses should use all government tools possible to retain jobs and seize opportunities for growth. Though it’s an untraditional way of looking at incentives, support for acquisition projects accomplishes the core of what economic incentives aim to do: attract additional investment, help businesses grow and improve the overall quality of life in the community.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE
Tracie Thompson

With over 25 years of experience, Tracie is a seasoned professional in the insurance industry, with experience across a diverse range of products and disciplines. Beginning her career in Australia, Tracie has since worked in various regions around the world, where she has held many influential global executive positions, namely in Aon and AIG. Tracie's extensive experience across the value chain of the insurance industry solidifies her beliefs of the important impact insurance has on the world.

Tracie is now part of the leadership team at global insuretech provider Cytora where she draws on her industry background to help define how Cytora delivers technology that supports how (re)insurers operate.

Peter Piotrowski

Peter Piotrowski is Hippo's Chief Claims Officer. He and his team provide Hippo customers with a technology-enabled, industry-leading claims experience. Pete is a key member of Hippo's executive team and possesses an intimate knowledge of claims management, loss prevention, and mitigation strategies essential to supporting customers when they need it the most. Pete previously served as Chief Claims Officer at Vault and held leadership roles at The Hanover Insurance Group, AIG, and Chubb. He earned a BS in Business Administration and Management from Montclair State University.

Donna Roughan of Accountests

Donna Roughan is CEO of Accountests. A Chartered Accountant, she brings 22 years of accounting and business advisory experience, including as a director with PwC New Zealand and as a CFO.

By allowing acquiring companies to take advantage of new job creation credits and incentives, states create an environment where jobs and investment remain in their home communities. Credits and incentives encourage further investment in their communities, as the cost savings realized from the incentive benefit are reinvested at a faster rate into the acquired location. This then adds further opportunities for investment and net new jobs.

Acquisitions can be a win-win for both companies acquiring new employees and those being acquired. With the uncertainty created by our current economic climate, businesses and governments should consider every opportunity for an additional edge. Take advantage of planned growth and job retention efforts by exploring new hire economic credits and incentives.

More Thought Leadership

For years, creating a standout piece of B2B content was already challenging enough. Now, with AI tools churning out articles, social posts, and even entire white papers in minutes, the market is swamped with new content every day. Buyers and senior decision-makers rarely have the time—or the patience—to sift through it all. In an AI-flooded world, any veneer of "quality" can seem suspect if readers sense it might be auto-generated.

The decline of traditional search marketing is becoming impossible to ignore. Not long ago, a robust SEO strategy served as the backbone of inbound lead generation, supplying a steady flow of site visitors and form fills. But as AI-driven search evolves, many businesses now watch their organic traffic vanish—sometimes dramatically—because search engines are surfacing direct answers or relying on large language models (LLMs) to summarize content, causing fewer clicks to reach content-rich websites and publishers.

AI-driven search is rewriting how buyers find answers, and it's forcing a major change in how we think about inbound.