Banco Popular de Puerto Rico

Gail Perry is a CPA, financial journalist, and the author of 30 books on financial software, taxes, and personal finance. She is the managing editor for AccountingWEB, a practicing tax accountant, and an instructor.

Eric Majchrzak is the Marketing Director of Buffalo, NY-based Freed Maxick & Battaglia, CPAs, a “Top 100” largest CPA firm in the U.S. He is a Board member of the national Association for Accounting Marketing (AAM) and Past-Chairman of AAM’s website committee. He has 20 years of experience in marketing, media and sales. Eric drives revenue for his Firm by leveraging integrated marketing strategies that include traditional and new media, including search engine marketing and social media.He was named one of Accounting Today’s “Top 100 Most Influential People” in 2010. He was also named one of Buffalo, NY's "10 People to Watch in 2010" by the reporters and editors of Buffalo Business First. He has been published and profiled in several accounting trade and business publications, including the CPA Practice Management Forum, AICPA Insider, Accounting Today and the Buffalo Business First. In 2006, he was honored nationally as the “Rookie Accounting Marketer of the Year” by AAM. In 2010, his Firm received national recognition for launching outdoor interactive digital Twitter and Facebook billboards in the Buffalo and Rochester, NY markets. Eric joined Freed Maxick in 2003. He is a 1991 graduate of Buffalo State College.

Located in WS+B Red Bank office, Randy is the partner charged with directing the firm’s litigation, valuation and forensic accounting services unit. He has over 20 years of public accounting experience including business valuation, taxation, litigation support, and consulting. He has provided consultation services for various business mergers and acquisitions. This includes valuation of the entities involved, developing compensation agreements, and legal structure, as well as financial feasibility analysis. Randy has also performed all phases of litigation support including lost profits calculations, bankruptcies, forensic accounting, matrimonial accounting, wrongful death calculations, business valuations, and discovery. Randy has represented all sizes of clients from small solo practitioner professional practices to large Fortune 100 public companies. He has many years of traditional accounting experience including the taxation and reporting for closely-held businesses. Randy holds a bachelor’s degree in economics (with a minor in physics) from Rutgers University, NJ. He is a certified public accountant and is a member of the American Institute of Certified Public Accountants (AICPA), where he is Accredited in Business Valuation (ABV) and Certified in Financial Forensics (CFF). He is also a member of the New Jersey Society of Certified Public Accountants (NJSCPA), where he serves on the Litigation Committee at both the state level and at the Monmouth/Ocean County Chapter level. He is also a Diplomate of the American Board of Forensic Accounting (DABFA) and is an associate member of the Association of Certified Fraud Examiners. Randy has published numerous articles on forensic accounting, income taxes, valuation, as well as editing publications for other authors. He is a frequent speaker at various professional conferences, including the NJSCPA, National Association of Certified Valuation Analysts (NACVA), and others.

Professor Larry Gramling has been a member of the Faculty of the Accounting Department in the School of Business at the University of Connecticut in Storrs since 1980. He is the Assistant Department Head in charge of undergraduate studies. He previously taught at the University of Maryland and the University of Southern Maine. His teaching interests include Assurance Services (auditing) and Financial Accounting. Larry has been developing and presenting professional accounting seminars to CPA associations as well as to regional and local CPA firms throughout the country, for over 30 years. He is currently co-author of the highly acclaimed Professional Training for the Local Firm – Level 2 staff training course. He has also consulted with various CPA firms concerning their quality control systems, including conducting peer review inspections.Larry served as President of the Connecticut Society of CPAs in 2000 – 2001 and served two terms on the CSCPA’s Board of Governors. He recently served a 3-year term as a Connecticut representative to the AICPA Council. He has previously chaired the CSCPA’s Accounting and Reporting Standards, Peer Review, Strategic Planning, and Educators committees. He has served on many other CSCPA committees including various committees on accounting and auditing regulation. He is currently serving as a trustee and chair of the CSCPA’s Educational Trust Fund.Professor Gramling has published in various professional and academic journals including Issues in Accounting Education, The CPA Journal and the Connecticut CPA. In addition, Larry is currently the coordinator of the University of Connecticut’s award-winning seminar Introduction to a Profession, which received the national Joint AICPA – AAA Collaboration Award for the best example of collaboration between accounting practitioners and academics.Larry received his Ph.D. from the University of Maryland, his MBA from Northeastern University and his BS in Accounting, cum laude, from the University of Scranton. He has previous experience as a member of the professional auditing staff of PricewaterhouseCoopers’ Boston office.

Kevin Hoyle is the Chief Executive Officer of Shannon Systems LLC which does business globally as B2BGateway.Net. Kevin Hoyle holds a Bachelors degree in Computer Science from Rhode Island College, Providence, RI, USA and a Masters Degree in Information Systems from Salve Regina University, Newport, RI, USA. Kevin has more than 30 years experience working in various technical and managerial positions with Raytheon Corp., General Electric, Unisys, Amtrol Inc. and other major corporations.

(published 2010 by McGraw-Hill Professional)What is a Wikibrand?It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service.It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead.In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to:ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated contentCREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online cultureBUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcingMAKE A CONNECTION that is truly authentic, collaborative, and value enhancingWhether you work with an established business and are looking to make it relevant to today's "wikiconsumers" or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.