New ways to deploy existing tech amid the coronavirus

See all podcasts, and subscribe:
FP_Podcast_Logo_Web_K.png

The pandemic is prompting financial advisors to use video messages, webinars and even board games to connect with clients and prospects, Hightower Chief Marketing Officer Abby Salameh says in an episode of Financial Planning’s Podcast.

More than 100 advisory practices with $57 billion in assets under management under the private equity-backed RIA consolidator are deploying existing technology in new ways as the coronavirus rules out face-to-face meetings, according to Salameh. She joined Chicago-based Hightower last year after tenures with Private Advisor Group and TD Ameritrade.

CORONAVIRUS IMPACT: ADDITIONAL COVERAGE
AT-070920-PPP loan Breakdown as of June 27 CHART

Requiring so little from applicants and giving so little guidance to them is virtually begging for fraudulent loan applications to be submitted or for good faith errors to be made.

5 Min Read
AT-090220-ADPaugust2020JobGainsChart.png
Michael Cohn
September 2, 2020 11:14 AM

The private sector gained 428,000 jobs in August, especially within large companies, according to payroll giant ADP, a tentative sign of a continuing economic recovery despite the COVID-19 pandemic.

2 Min Read
By Jon Prior
September 2, 2020 10:00 AM

The move is part of the effort by banks and other companies to promote racial equity and be more sensitive to the stresses on front-line employees.

4 Min Read

In an interview with Senior Editor Tobias Salinger, Salameh explains the increasingly crowded marketplace for RIAs and why the pandemic doesn’t necessarily mean M&A deal volume will decline significantly. She also sheds light on how advisors are helping clients adjust to staying at home.

Advisors are sending clients puzzles and board games as one of several ways to engage around non-financial topics or, as the title of one planner’s webinar puts it, “How to keep your sanity during the coronavirus,” Salameh says. Video messages are also a substitute for in-person interactions.

Hightower assists advisors through the challenging time with services like automated marketing and online chats. Salameh’s team is also teaching them how to use Zoom and Webex Teams for webinars.

Hightower Chief Marketing Officer Abby Salameh
Hightower Chief Marketing Officer Abby Salameh joined the firm in 2019 after tenures with Private Advisor Group, TD Ameritrade and NFP Advisor Services.
Hightower

“And then we have some advisors who have really embraced doing prospect webinars, where they’re sharing in social media and inviting others to join them for almost open office hours to ask questions around things that are pertinent to them during this pandemic,” she says. “It’s really been an embracing of technology that was always available to them but they may not have used it in light of the fact that they were meeting person-to-person prior to these two months, which feels like two years for many of us.”