More than 100 advisory practices with $57 billion in assets under management under the private equity-backed RIA consolidator are deploying existing technology in new ways as the coronavirus rules out face-to-face meetings, according to Salameh. She joined Chicago-based Hightower last year after tenures with Private Advisor Group and TD Ameritrade.
Taking care of people and partnering through new forms of communication are central to how accounting firms are taking stock of their practices right now
In the works for months, Mastercard Track Business Payment Service rolls out Tuesday with the goal of improving efficiency around corporate buyer and supplier payments at a time when these processes are uniquely constrained by the coronavirus pandemic.
MACPA offers a guide to keeping staff safe and healthy when the time comes for them to return to the office.
In an interview with Senior Editor Tobias Salinger, Salameh explains the increasingly crowded marketplace for RIAs and why the pandemic doesn’t necessarily mean M&A deal volume will decline significantly. She also sheds light on how advisors are helping clients adjust to staying at home.
Advisors are sending clients puzzles and board games as one of several ways to engage around non-financial topics or, as the title of one planner’s webinar puts it, “How to keep your sanity during the coronavirus,” Salameh says. Video messages are also a substitute for in-person interactions.
Hightower assists advisors through the challenging time with services like automated marketing and online chats. Salameh’s team is also teaching them how to use Zoom and Webex Teams for webinars.
“And then we have some advisors who have really embraced doing prospect webinars, where they’re sharing in social media and inviting others to join them for almost open office hours to ask questions around things that are pertinent to them during this pandemic,” she says. “It’s really been an embracing of technology that was always available to them but they may not have used it in light of the fact that they were meeting person-to-person prior to these two months, which feels like two years for many of us.”