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In today’s COVID-19 world where nothing seems normal, and “new normals” are popping up in every business operation, service businesses are trying to make up for lost income and rising expenses in creative ways that will lessen the financial impact of COVID-19.

Leaders showcases ideas, analysis, and opinion from financial services’ most influential minds and will launch with contributions from innovators Jonathan Stein, CEO of Betterment, Dr. Tanu Luke, Head of AI, U.S. Bank, Bruce Van Saun, Chairman and CEO of Citizens Financial, Erminia Johannson, Group Head North America, Personal and Business Banking, BMO, and more.

Maxwell Locke & Ritter is pursuing the same staffing strategy — and the same values — through the pandemic.

Payment processor Elavon purchased Sage Pay four months ago, completing the acquisition on March 11. Two days later, Elavon's entire workforce was operating remotely as the coronavirus forced it into lockdown.

The six largest credit card issuers have set aside billions of dollars worth of reserves in response to the novel coronavirus as well as the adoption of the Financial Accounting Standards Board’s new credit losses standard.

Several unemployed workers described the difficulties they are facing to senators as congressional leaders continue negotiations.

Tamera Loerzel and Jennifer Wilson of ConvergenceCoaching dive into the major issues that the COVID-19 pandemic has raised for accounting and tax firms — staff, technology, operations and more.

Some professionals have admitted to sleeping or drinking while working from home. Technology could help financial services firms ensure employee productivity doesn't slip.

The major card networks have heavily invested in broader services as transaction processing loses its luster, a strategy that’s provided a ray of hope as retail and travel industries remain sidelined.

Here are some companies should take as they respond and adapt to be more resilient.